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I’m a political ad junkie. And right now, it’s the perfect season: early on-air skirmishes between the Republicans and the Democrats are starting to hit, as each side tests a lot of different strategies before picking a couple for the full-on autumn campaign.
The first, from the Republican Governor’s Association — helmed by Ricochet’s own Governor Haley Barbour — is a pretty effective spot. It’s here — and it really shouldn’t be. It should be on YouTube. I’m not sure why the RGA chose Vimeo for its distribution platform, but it’s a big mistake. The key to these ads is to have them go viral, to be embedded as far and wide as possible. YouTube is a much easier platform for that.
The second, from the Democrats’ Rapid Response team, is here:
It’s not a terribly impressive effort, but it’s probably the best possible strategic choice for the Democrats in 2010: paint the Republicans as out of the mainstream. Use the language that the Clinton team used against Dole in 1996: radical, risky, extreme, out of control.
It won’t work this time.