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That’s how they’d say it in the pages of the old Variety. In today’s language, we’d just say this, from Deadline Hollywood:
It was a big night for History [Channel], whose 10-hour miniseries The Bible opened with 13.1 million viewers…
That’s a lot of eyeballs for a book that’s pretty old. It even took the History Channel by surprise, according to their press release:
Says Nancy Dubuc, President, Entertainment and Media, A+E Networks, “The success of THE BIBLE has catapulted HISTORY into one of the most powerful brands across media landscape and we could not be more thrilled and more proud. We are the #1 cable entertainment telecast of the year to date! Leading into the premiere we had the best day ever on History.com, and THE BIBLE trended #1 on Twitter. Clearly there is a nationwide groundswell that was waiting for this moment.”
Apparently, at least thirteen million Americans are “into” the Bible. So into it that they even Tweeted about it. Who could have predicted this kind of “groundswell?”Published in