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The brilliant strategy of antagonizing your own supporters
In an effort to connect with the core demographic that has been supporting their sales for decades, Bud Light launched a national ad campaign led by famous trans-sexual Bud Light aficionado Dylan Somebody or other. Surprisingly, this ambitious plan was not entirely successful. As it turns out, there are some Bud Light drinkers out there who are not trans-sexual. This obviously came as a shock to the Bud Light marketing department, all of whom are apparently narcissistic fools who have been completely sheltered from American society, or recent college graduates.
Budweiser lost over $1.4 billion in sales and half of its market share. They’re still trying to salvage what’s left of their company.
Inspired by this resounding success, Jaguar has launched an ad campaign in an effort to connect with the core demographic that has been supporting their sales for decades: trans-sexuals. Observers are waiting with bated breath to see how this might turn out. Is it possible that some Jaguar buyers might take the same view that Kid Rock did to the Bud Light trans-sexual beer campaign? Hard to say, I suppose.
Aston Martin appears to have a better understanding of who exactly they are selling cars to. Even when selling used cars. Check out the message in their ad below, promoting the sales of used Aston Martins: “You know you’re not the first. But do you really care?” Now THAT is marketing. [Editor’s Note: The Aston Martin ad is fake. If you look closely the type says “Pre owed” not “Pre owned.” The picture is taken from the January 2021 German Playboy. The tagline, however, is from a real car ad. BMW used it in a 2008 campaign. Update: Aston Marton is issuing takedown orders to websites republishing the parody. The image has been removed.]
And while I’m sure their marketing department is interested in shaping cultural norms, they apparently are more interested in selling Aston Martin cars. A motivation which would seem to mystify the marketing departments at Budweiser and Jaguar.
I really think this is how Democrats lost this recent election. They simply forgot who their supporters are.
Which is understandable, since I’m not completely certain who their supporters are, either. Democrats were once the party of the working class, but now they are openly contemptuous of anyone who does not have an advanced graduate degree. They’ve done nothing to help Blacks or Hispanics, as those groups are starting to figure out. They still claim to support the very poor, but the very poor don’t vote. Which leaves the very rich, and there are very few of those.
So Democrat ads tend to look as ridiculous as those of Bud Light and Jaguar. They don’t make sense, because they don’t understand who their base is.
And neither do I. And neither does anyone else.
Budweiser is desperately trying to return to its previous business model, which worked so well for them for decades. If Jaguar succeeds in destroying itself, I suspect it will do the same thing.
But I can’t imagine the Democrat party returning to its blue-collar roots. The cosmopolitan elitists in charge would never permit that. On the other hand, the Democrat party obviously can’t stay like this. This is not working.
In the next election, the Democrat party will look a lot different than this. I’m not sure what it will be. But it won’t be this.
Surely.
Nothing focuses the mind like losing. It will be interesting to see where the Democrats go from here.
Published in General
You can’t leave.
If you’re really considering leaving, please private message me first. With an email address.
But you can’t leave.
Where do the exiles *cough*cool people*cough* hang out?
I obviously wouldn’t know where there the cool people hang out…
Why advertise leaving?
Are You looking for attention?
That’s equivalent to those Who post a “I’m Leaving” and never do.
You’re not going. I hear people know where you live. Please stay. I will start a Go-Fund-Me and whatever we raise for the membership we’ll spend the rest on a good Bourbon.
That doesn’t explain why practically all of the Democrats think like that. We can theorize that the line workers at Budweiser were as revolted by Mulvaney as any other normal, and it was all the fault of Marketing, HR, and the C Suite.
It’s all of them, Doc. Face it.
I was trying to get Rufus to explain his preference for deflation. I think I understand a little better now. It seems our government has proven itself incapable of managing an inflationary economy.
I seem to recall seeing their Director of Marketing talk about wanting to get away from selling to frat boys. She succeeded.
Or they could, but they fail because they don’t really want the results.
Yuengling!
There are the cool, and then the stealth cool.
Those dead Jedi kids? Curse you, Anakin, you were the chosen one!
I’m with you. This is where it’s at. I love beer. I drank Bud every week at home. It was my go-to beer. When I was out I would have a crafty whatever. When the boycott happened I switched to Yuengling light. It was weird at first now I have no reason to go back. This customer is gone forever.
You are correct. Western Chauvinist leave? That would not be acceptable. (Love you, WC.)
On yet another hand, there’s the 1972 Nixon vs. McGovern election. Nixon won resoundingly by a real landslide. Because there was Watergate Carter won and basically tried to implement the McGovern agenda. So, first, they didn’t change after McGovern’s loss, and when Carter lost to Reagan 4 years later, they still didn’t change for 12 years of losses until Bill Clinton won the nomination.
So there are a lot of predictions out there that it will take 3 election losses for the Democrats to change.
We’re still in a glow of a Trump victory, and this election was still close, despite the “resounding” defeat.
And there is considerable evidence that the Democrats realize they ran a bad candidate and that they can find another Obama-like political genius that can be just as radical. They aren’t ready to change their actual vision for the country yet.
Well said. And Dem politicians are terrified of constantly morphing loyalty tests.
That’s accurate, but I think it goes even deeper. Their identity is so caught up in their politics, it would take a complete reexamination of their worldview and what actually constitutes being a good person and doing good, rather than holding positions that sound good on the surface. In another forum a couple decades ago I called them the vampire Left — because even if you hold up a mirror, they can ‘t see themselves, and they show no remorse for the destruction they cause. After all, they mean well.
I think it was Michael Savage who invented the phrase, “liberalism is a mental disorder.” I would amend it to say leftism is a spiritual disease. We all have blind spots about ourselves (which is why I appreciate the Confiteor said at the beginning of Mass — through my fault, through my fault, through my most grievous fault. . .), but progressives are at the extreme. You only have to witness the post-election meltdowns to see it. They are enchanted by that ring of power, because they’re just so sure they could do so much good with it.
They might be doubling down on their mistakes:
https://redstate.com/rusty-weiss/2024/11/29/report-lost-and-rudderless-democrats-see-aoc-as-2028-presidential-contender-n2182607
Mayor Pete is out, so to speak, honing his message in talks with activists and local officials.
We know at least some Democrats aren’t looking at choosing a nominee for 2028, because they have said that if Trump wins there won’t be any more elections.
Rep. Ocasio-Cortez is a media darling. Now, the Democrats do seem enthralled by media stardom as a substitute for actual capability, so this sort of thing isn’t beyond consideration. Look at the clamor there was for Oprah, Michele Obama, etc. to run despite zero evidence they had in their heads any workable ideas about how to be president. And the responses to the recent election, many of which were along the lines of, “How could Harris have lost when all the celebrities endorsed her?”
They don’t measure it right and they lie about why we need it. The only reason we need it is because of China. The actual issues aren’t in the open, except 2/3 of the country has its back against the wall all the time.
They should have thought all of this through the second the Soviet Union fell.
They force us to use government money.
Like all of their promises, it has been immediately forgotten.
I know. And these predictions of doom are not exclusively from Democrats, either. I remember Republicans saying that if Bill Clinton was re-elected, Republicans would be rounded up in cattle cars and shipped to concentration camps. And secret Muslim Barack Obama would impose Sharia law. Yet, practically nobody moves to another country after a lost election because they genuinely believe that America will now become a dictatorship.
Is there any reason to believe they would handle a deflationary economy any better? I’m sure some people think that deflation could only be good, and nobody could possibly screw it up, but we should have faith that people would figure out how to game it.
Every single person’s purchasing power goes up all of the time. That is what happens in an economy without central banks interfering with it. What are you talking about?
Tell us how we could possibly make any meaningful change absent repeal of the 16th Amendment.
When I saw the new Jaguar ad, I told my husband “this has to be a mistake, an iconic and classic great car like that? No way. I think it’s either for some new line of clothing with the same name, or an ad for a Trans Circus Soleil……..”
But….After seeing what rolled out as “art and entertainment” at the Olympics in Paris this year, I am guessing this bizarre fruit cake with extra nuts advertising is the new norm? From the amount of comments on this post, I am guessing this is a sore spot!!
This is my current understanding.
You have to have the ability to switch to inflation in case you get into a war. You need an income tax in case you get into a war. These are both true and we are too dumb and corrupt to manage it.
There is also something about having the dominant, reserve currency, and trade that I don’t understand.
That’s why I say we need to cut everything down to actual public goods.