Jaguar Drives Its Brand Off A Cliff

 

The management and marketing geniuses at Jaguar, the iconic car manufacturer, apparently under the impression that the transgender and LGBTQ+ market is enormous, have just released a commercial that they feel will bring thousands if not millions of new buyers to their brand. Perhaps these marketing geniuses were impressed with the self-immolation marketing effort of Bud Light linking their brand to Dylan Mulvaney. They could have also been influenced by any number of other advertisers like Gillette, Target, and others who have embraced the LGBTQ+ community in hopes of increasing sales and market share.

Or perhaps they’re actually nitwits who didn’t detect the shift in the zeitgeist that is rejecting the militant trans and LGBTQ+ agenda, as evidenced in the effectiveness of one of the Trump campaign’s last commercials that excoriated Kamala Harris for supporting the trans agenda. Yes, of course, this brilliant Jaguar campaign may have been in the works for several months, so the marketing team may have happily plowed ahead thinking that they were achieving something brilliant for the brand. Is the marketing calculation that heterosexual men who comprise most of the Jaguar target market and who desire a sports car, an SUV, or sports sedan, that can perform like a well-tuned race car on curvy country roads will somehow be influenced by a sullen-looking man in a dress holding a sledgehammer? Or are Jaguar sales about to get hammered?

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  1. DaveSchmidt Coolidge
    DaveSchmidt
    @DaveSchmidt

    Brian Watt (View Comment):

    She (View Comment):

    Brian Watt (View Comment):

    She (View Comment):

    Brian Watt (View Comment):
    Newsflash: Jaguar has every intention of selling their new EVs in the Middle East.

    Sure. They want to sell something in the Middle East. Convince me that what they want to sell in the Middle East is ELECTRIC cars, then perhaps we’ll have something in common.

    They removed the man in the dress holding the sledgehammer for Middle Eastern websites and other outlets.

    Imagine my surprise.

     

    Well, considering that Jaguar is only going to be making electric vehicles and that they intend to sell to wealthy buyers in the Middle East, I’m not entirely sure why you seem so smug.

    BTW – Your geolocation-centric response re: Budweiser in America not being Jag in the UK that “all publicity is good publicity” is lame because it demonstrates that you’re incapable of admitting that you’re wrong when the Budweiser example immediately disproved the hackneyed theory about all publicity being good. You might want to give it a rest.

    Please expose whatever it is you’re basing my “geolocation-centric” response on. I’m fascinated to know the basis.

    Happy to.

    You: Well, on the theory that “all publicity is good publicity. I think Jaguar (JAG-you-uh) might have won.

    My response: Well…Budweiser proved that theory wrong.

    Your response: Newsflash: Budweiser in the US isn’t Jag in the UK.

    My comment: This has nothing to do with Budweiser proving the theory wrong.

    And the use of “Newsflash” is condescending that deserved a “Newsflash” response.

    Some rowdies have been flashing the news.  Seems they get busted for indecent exposure.  

    • #121
  2. She Member
    She
    @She

    Brian Watt (View Comment):

    She (View Comment):

    Brian Watt (View Comment):

    She (View Comment):

    Brian Watt (View Comment):

    She (View Comment):

    Brian Watt (View Comment):
    Newsflash: Jaguar has every intention of selling their new EVs in the Middle East.

    Sure. They want to sell something in the Middle East. Convince me that what they want to sell in the Middle East is ELECTRIC cars, then perhaps we’ll have something in common.

    They removed the man in the dress holding the sledgehammer for Middle Eastern websites and other outlets.

    Imagine my surprise.

     

    Well, considering that Jaguar is only going to be making electric vehicles and that they intend to sell to wealthy buyers in the Middle East, I’m not entirely sure why you seem so smug.

    BTW – Your geolocation-centric response re: Budweiser in America not being Jag in the UK that “all publicity is good publicity” is lame because it demonstrates that you’re incapable of admitting that you’re wrong when the Budweiser example immediately disproved the hackneyed theory about all publicity being good. You might want to give it a rest.

    Please expose whatever it is you’re basing my “geolocation-centric” response on. I’m fascinated to know the basis.

    Happy to.

    You: Well, on the theory that “all publicity is good publicity. I think Jaguar (JAG-you-uh) might have won.

    My response: Well…Budweiser proved that theory wrong.

    Your response: Newsflash: Budweiser in the US isn’t Jag in the UK.

    My comment: This has nothing to do with Budweiser proving the theory wrong.

    And the use of “Newsflash” is condescending that deserved a “Newsflash” response.

    I’d have cut this comment short, if it weren’t impossible to do so without the Ricochet “Quote Monster” making it awkward to do so. So here we go:

    You’ve pretended to some knowledge of my “geolocation.” That has a specific meaning on the Internet.

    You’ve pretended that my “geolocation” is, somehow, related to, influencing, and driving my opinion on this matter.

    I have asked you to provide evidence as to why–in your opinion–my “geolocation” is at all important here. I’m happy that you should reveal it. Please do. If you can’t, or won’t, then I’ll dismiss your argument.

    Your response to everything else is that you really can’t say, that Budweiser in the US isn’t Jag in the UK (ya think?) and that you think something else, and that I am somehow condescending to you by having a different opinon.

    Sorry.

    Try again.

     

    My reference to geolocation has absolutely nothing to do with your location. I couldn’t care less where you are. It refers to your strange unresponsive comment that Budweiser in the US is not Jaguar in the UK to my comment about Budweiser disproving that “all publicity is good publicity” and that fact that your response that the two companies in different geo-located countries must somehow counter or disprove my comment.

    But your paranoia is duly noted.

    OK.  So when you invoke the word “geolocation”  as it relates to me (a word which really does mean something) you didn’t really know what it meant and you don’t really care to defend your use of it , because you are just pulling the word out of thin air to sound important.   

    Your use of it is independent of its meaning and you don’t really care where I am: US, UK, SE Asia, Middle East, Central/Eastern/Northern Europe, doesn’t matter.  “Geolocation” is  just a word.  Like “woman.” And, just like all those other words which don’t really mean anything, you can pull them out of any orifice and argue about them whenever it’s convenient for you to throw them about.

    You choose to insult and demean me because you don’t like what you call my “strange, unresponsive comment.” 

    LOL,  If my comment hadn’t been all that responsive, I guess you’d not have bothered to respond.  

    You accuse me of “paranoia.” Trust me. I am not the one exhibiting a mental illness here.

     

    • #122
  3. Randy Weivoda Moderator
    Randy Weivoda
    @RandyWeivoda

    People, we’re all friends here.  This has been a friendly thread.  Let’s just take a deep breath and not make a fight of it.

    • #123
  4. Casey Member
    Casey
    @Casey

    Let me tell you something. If I ever get enough money before I get too old to buy one of these things I’m Not! 

    Take that ya jag!

    • #124
  5. Gary McVey Contributor
    Gary McVey
    @GaryMcVey

    DaveSchmidt (View Comment):

    Brian Watt (View Comment):

    She (View Comment):

    Brian Watt (View Comment):

    She (View Comment):

    Brian Watt (View Comment):
    Newsflash: Jaguar has every intention of selling their new EVs in the Middle East.

    Sure. They want to sell something in the Middle East. Convince me that what they want to sell in the Middle East is ELECTRIC cars, then perhaps we’ll have something in common.

    They removed the man in the dress holding the sledgehammer for Middle Eastern websites and other outlets.

    Imagine my surprise.

     

    Well, considering that Jaguar is only going to be making electric vehicles and that they intend to sell to wealthy buyers in the Middle East, I’m not entirely sure why you seem so smug.

    BTW – Your geolocation-centric response re: Budweiser in America not being Jag in the UK that “all publicity is good publicity” is lame because it demonstrates that you’re incapable of admitting that you’re wrong when the Budweiser example immediately disproved the hackneyed theory about all publicity being good. You might want to give it a rest.

    Please expose whatever it is you’re basing my “geolocation-centric” response on. I’m fascinated to know the basis.

    Happy to.

    You: Well, on the theory that “all publicity is good publicity. I think Jaguar (JAG-you-uh) might have won.

    My response: Well…Budweiser proved that theory wrong.

    Your response: Newsflash: Budweiser in the US isn’t Jag in the UK.

    My comment: This has nothing to do with Budweiser proving the theory wrong.

    And the use of “Newsflash” is condescending that deserved a “Newsflash” response.

    Some rowdies have been flashing the news. Seems they get busted for indecent exposure.

    “Start flashing the news,

    I’ve no pants today…

    I’m gonna sleep right on the street, L.A., L.A….”

    • #125
  6. GLDIII Purveyor of Splendid Malpropisms Reagan
    GLDIII Purveyor of Splendid Malpropisms
    @GLDIII

    Some of us will never let go of our British tin.

    • #126
  7. Percival Thatcher
    Percival
    @Percival

    Casey (View Comment):

    Let me tell you something. If I ever get enough money before I get too old to buy one of these things I’m Not!

    Take that ya jag!

    Guess I’m back to holding out for the Lamborghini, then.

    • #127
  8. Casey Member
    Casey
    @Casey

    Percival (View Comment):

    Casey (View Comment):

    Let me tell you something. If I ever get enough money before I get too old to buy one of these things I’m Not!

    Take that ya jag!

    Guess I’m back to holding out for the Lamborghini, then.

    For Jeeves maybe

    • #128
  9. Gary McVey Contributor
    Gary McVey
    @GaryMcVey

    Casey (View Comment):

    Percival (View Comment):

    Casey (View Comment):

    Let me tell you something. If I ever get enough money before I get too old to buy one of these things I’m Not!

    Take that ya jag!

    Guess I’m back to holding out for the Lamborghini, then.

    For Jeeves maybe

    For some reason that reminded me of an archive photo feature in a British car magazine. One month they found a picture of a snowbound Rolls, circa 1955. A rear window was open and a man was crooking his finger towards the photographer. The magazine captioned it, “You there! Snappy-chappy! Be a good fellow and give us a push, won’t you? That’s a good man. Here’s a bob and a farthing for your troubles.”

    • #129
  10. E. Kent Golding Moderator
    E. Kent Golding
    @EKentGolding

    Randy Weivoda (View Comment):

    She (View Comment):

    Brian Watt (View Comment):
    Newsflash: Jaguar has every intention of selling their new EVs in the Middle East.

    Sure. They want to sell something in the Middle East. Convince me that what they want to sell in the Middle East is ELECTRIC cars, then perhaps we’ll have something in common.

    It’s electric or nothing from Jaguar, unless they radically change their plans. They have already stopped building every model that has an internal combustion engine. Unless they have been pulling everyone’s leg, they are committed to electric-only vehicles going forward. I’ve been reading articles about this for months and none suggest that Jaguar will still build gasoline- or Diesel-powered cars for any market.

    Perhaps they will just discharge and fade away.

    • #130
  11. kedavis Coolidge
    kedavis
    @kedavis

    Percival (View Comment):

    Casey (View Comment):

    Let me tell you something. If I ever get enough money before I get too old to buy one of these things I’m Not!

    Take that ya jag!

    Guess I’m back to holding out for the Lamborghini, then.

    Back in the day, including when I had the TR8, my “dream” was a Lotus Esprit.  I guess it still could be.

    A lot of people don’t realize how SMALL the Lambos really are.

    Before finally buying the TR8 (from circle-track race-driver Monte Shelton’s dealership in Portland), among other test-drives I had was an Alfa Romeo GTV6, which I tested at/from Ron Tonkin Gran Turismo, also in Portland.  There was a Lamborghini Countach in the showroom, and it was surprisingly small.

    As it happens, Ron Tonkin himself accompanied me on the test drive, and I had a chance to thank him in person for sponsoring Sinister Cinema all those years.

     

    • #131
  12. Misthiocracy has never Member
    Misthiocracy has never
    @Misthiocracy

    Aaaaand… Paul Chato changes his mind.

    • #132
  13. kedavis Coolidge
    kedavis
    @kedavis

    Misthiocracy has never (View Comment):

    Aaaaand… Paul Chato changes his mind.

     

    Unless he also changes (what passes for) his mind about making only EVs, it’s still nuts.

    • #133
  14. kedavis Coolidge
    kedavis
    @kedavis

    This just came up for me on YT, doesn’t look like anybody posted it yet:

     

    • #134
  15. Brian Watt Member
    Brian Watt
    @BrianWatt

    kedavis (View Comment):

    This just came up for me on YT, doesn’t look like anybody posted it yet:

     

    See also Comment #108

    • #135
  16. Brian Watt Member
    Brian Watt
    @BrianWatt

    Jaguar’s new EV model revealed…a pink box…(also available in blue). Curves are apparently patriarchal and so CIS-gender …https://www.autocar.co.uk/car-news/new-cars/jaguar-concept-leaked-full-ahead-reveal-tonight

    • #136
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