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Jaguar Drives Its Brand Off A Cliff
The management and marketing geniuses at Jaguar, the iconic car manufacturer, apparently under the impression that the transgender and LGBTQ+ market is enormous, have just released a commercial that they feel will bring thousands if not millions of new buyers to their brand. Perhaps these marketing geniuses were impressed with the self-immolation marketing effort of Bud Light linking their brand to Dylan Mulvaney. They could have also been influenced by any number of other advertisers like Gillette, Target, and others who have embraced the LGBTQ+ community in hopes of increasing sales and market share.
Or perhaps they’re actually nitwits who didn’t detect the shift in the zeitgeist that is rejecting the militant trans and LGBTQ+ agenda, as evidenced in the effectiveness of one of the Trump campaign’s last commercials that excoriated Kamala Harris for supporting the trans agenda. Yes, of course, this brilliant Jaguar campaign may have been in the works for several months, so the marketing team may have happily plowed ahead thinking that they were achieving something brilliant for the brand. Is the marketing calculation that heterosexual men who comprise most of the Jaguar target market and who desire a sports car, an SUV, or sports sedan, that can perform like a well-tuned race car on curvy country roads will somehow be influenced by a sullen-looking man in a dress holding a sledgehammer? Or are Jaguar sales about to get hammered?
Published in General
Their new plan is go way, way upmarket, so even the cheapest new Jags will probably be priced well in excess of $100k.
Or maybe it’ll be like Sansui, and you’ll find cheap China-made DVD players at Walmart with a “Jaguar” label on them.
If they’re aiming their production at the market of people like those in the ad, they’re doomed because if the people on the ad could afford a Jaguar, they wouldn’t be doing ads like that.
This is all I saw with that commercial.
Bev Turner on the Jaguar ad:
I cannot figure out why Tata would go along with this? Does he have a super woke girlfriend or something?
Inflation will get you there in a couple of years.
So looking forward to The Babylon Bee’s take on this. Hopefully they will produce a video response.
Many of todays family cars too.
Maybe a decade or so back one of the car magazines did a performance test of a Minivan against a 1970s-era [Ferrari?] and the minivan beat it in almost every category.
But they don’t sound the same, feel the same… even smell the same… and they’re much less open to tinkering, DIY enhancements, etc. Not to mention finding a manual transmission.
Here is a Car and Driver review of the 1977 Ferarri 308GTB. 0-60 in 7.9 seconds. The current Mazda 3 manual (not a Turbo model, just the plain Jane 4-cylinder) is quicker.
Irrelevant. The wife’s Ford Escape would stomp many old time muscle cars. Character is highly overrated.
Same for bikes. I’ve got one old motorcycle with carbs and it’s sweet but a new 600 would smoke it in almost any performance category.
We remember those old vehicles with nostalgia but living with one daily brings reality. And remember that the late 70’s into the early 80’s were a particularly low point for performance cars.
As someone who works in the US auto industry, I would like all competitor car companies, particularly those owned in China or who manufacture in China, to emulate this Jaguar advertisement. Highly recommended for our competitors.
Yeah but the 308 is gorgeous. I want one. Put a modern Chevy V-8 in it and it would be a sweet cruiser.
It would be more practical to just buy a late-80s Ferarri 328. Except for a few details, it’s the same body, but with a slightly larger and substantially more powerful engine. According to this review, it does 0-60 in 5.5 seconds, which is not super fast by current standards, but definitely fast enough to have fun with.
And get yourself into lots of trouble.
Here is a fairly decent argument from Paul Chato (member of celebrated comedy troupe The Frantics, former tv network executive, former marketing executive, and currently known for his anti-Woke videos on YouTube) that the Jaguar marketing campaign is a giant trolling exercise and will be followed up with a “now that’ve got your attention, here’s the real car commercial” campaign:
Does that matter, if it’s true that they will only be making EVs in the future?
There was always that chance, and I guess we’ll see. Playboy got a lot of publicity when they announced they were dropping nudity, then they got another burst of publicity when they did a 180. However, I’ve read that this wasn’t a deliberate scheme; they just bumbled their way into it.
Well, his résumé doesn’t impress me (that’s an immediate appeal to authority)…he spends an inordinate amount of time on the logotype after he floats the idea that this is just a spoof. So, Tata made a decision to hire the DEI gay brand manager and transform numerous departments with DEI hires only to fire them when the “spoof” is over? Yeah, not buying it. The Jaguar metamorphosis is remarkably similar to what Virgin Atlantic did to their brand when they went from a hetero normative brand that featured alluring women flight attendants to possibly predatory LGBTQ+ plane passengers and a gay flight attendant with hot pink glitter eye shadow. Keep in mind that Jaguar co-sponsored the Virgin Atlantic Attitude Awards where Jaguars corporate transgender/transformation was announced to an audience of admiring gays and transgenders.
Coca Cola Corporation announced out of the blue that they had a new formula and that after a certain date the old formula would be retired. The resulting media storm went on and on. Diehard Coke fans attempted to stockpile lifetime supplies. Connoisseurs noted that the new formula was so close to Pepsi that there was no reason to pick one over the other. When the Coca Cola Corporation climbed down from their original stated position and announced that both versions would be available in the future, a smart journalist asked a spokesman if the whole point of introducing New Coke was to obtain months and months of free publicity.
The response from the spokesman: “We’re not that smart and we’re not that stupid.”
Everybody knows that was done to cover the switch in the Coke formula from cane sugar to HFCS.
Several years ago Kraft had an ad campaign something to the effect of “we changed the recipe months ago for our Mac and cheese to make it healthier and nobody noticed!” Except that we did notice. My wife and I (and some of her friends as well) had had conversations about whether we got a bad batch of Mac & cheese because it didn’t taste as good as it used to.
Was this really an ad for Greyhound?
Sorry, late to the party on this one. Others have pointed out there are no cars, but if I’m not mistaken, Jaguar isn’t *making* any cars at the moment.
So, yes, this is a bad commercial, but it has us all talking … about a car company … that’s not making cars.
If they’re next move is to come out with a internal-combustion, 12-cylinder, fire-breathing coupe that comes with a manual transmission, I — for one — won’t give a hoot about this commercial.
Of course, given what they’re indicating in this ad, their next car will probably be electric, made of recycled plastics, with no cupholders and a gauge that calculates your green emissions scorecard.
Did they hire the women who did the Bud-Light campaign?
Here is an article from a journalist who attended a press conference (or something like that) by Jaguar. Sigh. It’s as depressing to Jaguar lovers as the above ad is.
I don’t know if it’s world wide (I suspect it is) but young American males just aren’t into the car culture like we were. We (I’m 67) could tell model years apart from minor trim differences. Nowadays the audio and internet connectivity are what matters, even though as mentioned above commuter cars have performance we could only dream of in the 60’s and 70’s.
The rise of auto driving EV’s makes me glad I won’t be alive to see them become commonplace.
I hear you. I still love my 2011 Mustang GT, but some time in the next few years I really want to get a brand-new Mustang while I still can get one with a V8 and a manual transmission. That one will have to last me the rest of my driving life, because consumer demand for manual transmissions is nearly zero and it won’t be long before they aren’t available on anything. And consumer desires be damned, governments across the world are determined to kill off the internal combustion engine.