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I have an idea for a new product, boss.
What is it, my boy?
A non-alcoholic beer.
And we fade the label on the bottle to the point where someone across the room can’t tell what brand it is.
Marketing 101. Go on.
Except, we print the word ‘ZERO’ in bright red letters on the label so everyone knows it has no alcohol.
Excellent! Anything else?
We charge $2 a bottle for it.
Wonderful! That’s just the thing to turn around our fortunes after the Bud Light® fiasco.