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Yes, Southwest Airlines may have pursued this adventure of giving their passengers free ukuleles and the instrument covers for the publicity it would garner. Guitar Center provided the ukuleles and a free lesson, too. And yes, there were people annoyed with the disturbance of their precious time on the jet.
But in a world where people take themselves far too seriously and have lost their ability to be playful, I think it was just the right strategy.
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We had the joy a couple of years ago of seeing a young ukulele master play in Orlando. We’d never heard of him, but I was intrigued at the prospect of seeing the ukulele played in concert. I encourage you to take a few minutes to listen to his playing of “Alleluia”; sit back, take a deep breathe and enjoy.
(He begins to play at 1:50 on the video.)