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One of my favorite quotes by Andrew Breitbart is that politics are downstream of culture. By the time a political battle starts, we’ve already lost because we lost the culture.
In the end, conservatives never realized the extent that the Left was going to in their fight to change America. They are fighting an all-out culture war and always have. One can make a list of bedrock issues that our nation and culture are founded upon and then see how each one is being attacked by the left, not politically, but culturally. Of course, it helps that they dominate Hollywood, and higher education, and lower-level education, and the list goes on and on. The latest area of conquest has been corporate culture (most as an outgrowth of their ownership of education). We all know how in the past few years corporations have gone from an appearance of neutrality to endorsement of the woke left (sometimes just out of a desire to make money, but it does change the DNA of a company). Now we see another front in this total war.
Black Rifle Coffee Company is a veteran-owned company the sells coffee and has a strong pro-2nd Amendment outlook and strongly supports the military and police. They have been described as MAGA in a cup and haven’t really avoided that image.
Last Friday an interview with them was published by the NYT that has angered many on the Right. The article profiles them but also drives towards making them answer how they feel about people on the right wearing their gear (specifically people like Kyle Rittenhouse and the “zip-tie man” from 1/6).
What we see here is another front in the total war in the U.S. A company on the right has to “answer” for customers who patronize them, but never on the Left.Published in