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Total (Culture) War in the 21st Century
One of my favorite quotes by Andrew Breitbart is that politics are downstream of culture. By the time a political battle starts, we’ve already lost because we lost the culture.
In the end, conservatives never realized the extent that the Left was going to in their fight to change America. They are fighting an all-out culture war and always have. One can make a list of bedrock issues that our nation and culture are founded upon and then see how each one is being attacked by the left, not politically, but culturally. Of course, it helps that they dominate Hollywood, and higher education, and lower-level education, and the list goes on and on. The latest area of conquest has been corporate culture (most as an outgrowth of their ownership of education). We all know how in the past few years corporations have gone from an appearance of neutrality to endorsement of the woke left (sometimes just out of a desire to make money, but it does change the DNA of a company). Now we see another front in this total war.
Black Rifle Coffee Company is a veteran-owned company the sells coffee and has a strong pro-2nd Amendment outlook and strongly supports the military and police. They have been described as MAGA in a cup and haven’t really avoided that image.
Last Friday an interview with them was published by the NYT that has angered many on the Right. The article profiles them but also drives towards making them answer how they feel about people on the right wearing their gear (specifically people like Kyle Rittenhouse and the “zip-tie man” from 1/6).
What we see here is another front in the total war in the U.S. A company on the right has to “answer” for customers who patronize them, but never on the Left.
Published in General
That’s not new, is it? Gun makers – and sellers – have been expected to “answer for” what people do with their products, for years/decades.
Yes, but now it’s every company that must answer for every conservative. Does anyone question the AntiFa’s use of Apple or Google products?
I’d be ok with answering for Kyle Rittenhouse wearing my logo.
“We make good products for people who want to defend themselves from armed attackers?”
I’m not going to create an account at the NYT to read the interview. And it probably doesn’t really reflect BRCC anyway; the NYT is a tissue of lies.
But if a company named Black Rifle Coffee Co. really did express embarrassment or regret that anyone might actually carry a black rifle while wearing their logo, then they would be hilariously hypocritical weakling progressive children trying to con the rubes. Would be, of course. Just hypothesizing here.
Great Post. Unfortunately too many Republicans have not yet got the message that we are in an all out war to save the American
Republic from a Marxist dictatorship.
Best I can they did not.
Best I can tell they didn’t want people dying to be treated as marketing.
Their only real crime is being gullible enough to talk to the NYT. until further notice.
It really didn’t matter if they talked to them or not. The issue is that the Left which used to limit these types of attacks to politicians (every GOP candidate must disavow Roy Moore, etc), now is going to force corporations to disavow anyone on the right who uses their products. To whit the destruction of Parler and this article about BRC asking them how they feel about a few of their people wearing their gear. We ignore the scope that the Left is willing to undertake to win at our peril.
Bother
https://ricochet.com/1008322/brcc-false-flag-operation-i-thought-so/
Too many Republicans and ordinary Americans have not yet understood that we’ve already lost the culture war, and therefore the Republic. Children are being murdered in the womb by the millions. The ones that make it out alive are being sexualized by “public” education from kindergarten on and the Left would like to start in (mandatory) pre-school. They carry pornography in their pockets conveniently accessible on their cell phones (even Amish kids, according to my brother, WWBD). And some of them undergo hormonal sterilization and surgical mutilation in service to transgender ideology. If they’re white, they face racist discrimination and a hostile school/work environment from the beginning (why aren’t people suing their employers?).
My kids are college-age (and have attended Hillsdale or the local community college), but I saw this coming when my oldest was in 2nd grade and put them in classical charter schools. If Americans won’t protect their kids from leftist indoctrination by getting them out of public (re)education, is there anything they’ll do to fight??
I don’t hold out much hope for the country. For individuals, yes. But, as someone once said, people go crazy en masse; they only recover sanity one at a time.
Its great to hear from you again, @westernchauvinist
Thanks! Nice to be back and “see” old friends.
I work on books for a living, mostly scifi. I have long agreed with Breitbart about culture so, I started a parallel company I could market solely to our side of the aisle. I was concerned about being canceled, my husband being canceled. My dad sponsored some conservative business conference, we put an ad in the program. I got one email. People will fight like heck for their districts and they should but even though everyone says we need to fight on the cultural front, in my experience people still think there is some mythical day where things go back to ‘normal’. I wish that it were so, I truly do, but it doesn’t seem to be in the cards.
Playing country club golf while their enemy is swinging chains at their head.
I’m curious about your book company as my wife is a writer (shameless plug).
Alas, way too many conservatives don’t want to fight the culture war. It is a sign of just how badly we have lost that conflict that just making a plain case for a traditional world view is seen as worthy of cancellation. Say that no-fault divorce has lead to the destruction of marriage as an institution and most people would wonder why you want women to be kept in abusive marriages. It’s impossible to have a reasonable conversation because the Right conceded the culture war to the Left. I wish I knew of ways that we can change that, but it seems that the pundits and the thought leadership on the Right are more concerned with their invitations to cocktail parties than actually swaying opinion.
https://noqreport.com/2021/03/06/ten-commandments-for-an-america-first-gop/
https://townhall.com/columnists/byronyork/2012/03/06/in-politics-fight-breitbart-knew-culture-is-key-n808105
“I have said that the youth is where this movement will begin, and they are the only ones who truly matter to me,” Breitbart said. “I have to be honest with you. I don’t like speaking to people my age, because we are too conservative. We have families. We have 401(k)s, and we aren’t willing to dress as pimps and prostitutes.”
FYI: 43 is young for Ricochet