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Mark Alexander’s daily round-up of Internet pictures had this image:
Aside from the joke, does this make you think of anything else? Depends if you’re interested in vehicles, desert plants, the various shades of green, highway signage. For me it’s typefaces.
At first I thought this might be a photoshop, but if so, it’s a better job than most – including the one on the company’s website. The font on the back matches the font on the side of the tank, and few random meme dudes would worry about that.
It’s Windsor, aka the “Woody Allen Typeface.” He’s used it for the credits of his movies since the 70s. It’s an odd choice for a septic firm, but it’s not wrong; it lends a self-deprecating note of style and elegance, like an aristocrat sniffing a perfumed hanky to stave off the BO of the rest of the court.
Initially I thought it might be one of Nick’s Fonts, as he had a series of Windsor-adjacent fonts with names relating to the Wizard of Oz. Nick Curtis is a matchless fontagrapher who’s translated hundreds of 20th century typefaces into digital form, reviving the work of countless anonymous letterers whose work defined the look of their times. I remember sitting in the theater, years ago, watching the opening credits of the rebooted Oz movie, and realizing that they’d used many of his fonts. I knew those fonts; they were like friends, or at least pen-pals. I wrote him and asked if he’d seen the movie, whether he’d gotten a nice fat Disney check. Nope. They just bought them for ten bucks a throw.
Anyway. The septic-tank picture reminded me that I often see the world through the prism of typefaces, as well as signage and architecture – those are my primary overlays. They’re utterly different from an engineer or a fireman or a grocer or a cop or a woodworker or a house painter. Everyone has their own prism.
What’s yours?Published in