In an earlier post this weekend, The Logo discussed how, on a per capita basis, Ricochet attracts more visitors from blue states than from red. That discovery led us to look at how we ranked among cities -- not major metropolitan areas, but the municipalities themselves.

As with the states, the biggest cities send us the most visitors. New York (defined, curiously, as Manhattan and Brooklyn; Queens, The Bronx, and Staten Island are counted separately) is first at about 18,000 unique visitors. Much smaller but politically-driven Washington, D.C. is second. Nothing too surprising.

Cities that Send Ricochet the Most Visitors

  1. New York
  2. Washington, DC
  3. Los Angeles
  4. Chicago
  5. Houston
  6. San Francisco
  7. Denver
  8. Minneapolis
  9. Dallas
  10. Atlanta
  11. Seattle
  12. Austin
  13. Arlington
  14. San Diego
  15. Madison
  16. London
  17. Phoenix
  18. Philadelphia
  19. Toronto
  20. Portland, OR

When we change this to a per capita ranking (see notes for additional details), here's what we find:

Places that Send Ricochet the Most Visitors per Capita

  1. Hopkins, MN
  2. Clarksburg, WV
  3. Charlottesville, VA
  4. State College, PA
  5. Decatur, GA
  6. Naples, FL
  7. Midvale, UT
  8. Princeton, NJ
  9. Beverly Hills
  10. Morgantown, WV
  11. Winter Park, FL
  12. West Chester, PA
  13. Ithaca, NY
  14. Spring, TX
  15. DC Metro
  16. Culver City, CA
  17. Newport, RI
  18. Minneapolis
  19. Madison, WI
  20. Cambridge, MA

First of all, let's hear it for Hopkins, MN and Clarksburg, WV! We don't really know why they're at the top of our leader boards, but we're interested in finding out. About 15% of the top 100 towns come from places like Hopkins and Clarksburg. Then we notice a few other things:

Urban Areas

The DC metro area and Minneapolis grace our top twenty. Others include Atlanta (#30), Denver (#40), Seattle (#54), San Francisco (#56), St. Louis (#67), and New York City (#76).

Suburbs, Enclaves, or Commuter Towns Attached to Blue Metro Areas

Beverly Hills (#9); Lynnwood, WA (# 22); Smyrna, GA (#23); La Jolla, CA (#25), Redmond, WA (#28), Brentwood, TN (#37), and Germantown, TN (#38) are examples of towns where a lot of conservatives live -- probably quietly -- under the influence of a large, blue metro area. Hopkins, MN (#1) probably fits in this category as well.

And then there's West Hollywood (#27), which... isn't what we expected. But we're happy to have you!

College Towns

About one third of our top 100 consists of what are generally considered to be college towns. State capitals like Madison, Richmond, and Austin may not fit perfectly into this bucket, but they're included here anyway with that caveat. Here's a list of those within our top 100:

3 Charlottesville, VA Univ. of VA
4 State College, PA Penn State
5 Decatur, GA Emory U.
8 Princeton, NJ Princeton
10 Morgantown, WV West Virginia Univ.
13 Ithaca, NY Cornell
19 Madison, WI Univ. of Wisconsin
20 Cambridge, MA Harvard, MIT
21 Greenville, SC Bob Jones, Furman
26 Palo Alto, CA Stanford
30 Chapel Hill, NC Univ. of North Carolina
33 Newark, DE Univ. of Delaware
36 Ann Arbor, MI Univ. of Michigan
45 San Luis Obispo Cal Poly
48 Annapolis, MD U.S. Naval Academy, St. John's
51 West Lafayette Purdue Univ.
60 Burlington, VT Univ. of Vermont
62 Knoxville, TN Univ. of Tennessee
65 Bloomington, IN Univ. of Indiana
70 Berkeley, CA Univ. of California
72 Tempe, AZ Arizona State
79 Austin, TX Univ. of Texas
80 Columbia, SC Univ. of South Carolina
81 Moscow, ID Univ. of Idaho
86 Amherst, MA Amherst College, UMass
88 Oxford, MS Ole Miss Univ.
92 Evanston, IL Northwestern
93 Boulder, CO Univ. of Colorado
95 Columbia, MO Univ. of Missouri
99 Gainesville, FL Univ. of Florida
100 Corvallis, OR Oregon State Univ.
     

Although it's hard to pigeonhole everyone, we're surprised at how much resonance Ricochet seems to have in places with a strong left/progressive influence: college towns and metro areas chief among them. From our personal experience, we've noticed that conservatives feel ideologically isolated when substantially outnumbered by noisy, self-congratulatory leftists. It seems as if we're alone, even though we really aren't, and perhaps that's what leads us to online communities like Ricochet.

So you're more likely to find someone reading Ricochet in Austin (#79) than in Dallas (#125), in Amherst (#86) than in Boston (#145), or in Santa Cruz (#139) than in San Diego (#203).

In other words, red dots in blue blobs.

Notes:

  • Only towns of 15,000 or more were included, because there were too many odd categorization artifacts otherwise.  
  • The only major metropolitan area we included was for DC, and that's because the individual suburbs (Reston, Arlington, Alexandria, etc.), along with DC itself, were so consistently high in our rankings.  All other cities were just the municipalities proper.
  • Rural areas are reported by county. Unincorporated parts of Jefferson County (TN), Hennepin County (MN), and Shelby County (TN) were the only rural areas to make the top 500, but they didn't crack the top 100.
  • The analysis was based on unique visitors over an approximately three-month period starting in January 2011.
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Comments :

Aaron Miller
Joined
May '10
Aaron Miller

Places that Send Ricochet the Most Visitors per Capita

14. Spring, TX

Really? This is unique IPs and not just hits in general?

If so, how many of y'all want to meet at Rudy's sometime?

Mel Foil
Joined
Jun '10
etoiledunord

Hopkins MN - Where people with lots of time on their hands read Ricochet.com

http://tcfoodie.files.wordpress.com/2010/07/sign-1.jpg

John H.
Joined
Aug '10
John H.

I avoid criticizing Austin in online forums such as this because, well, I have to live here. I have to get along. But then I think, if anyone in Austin caught me here, he'd have to admit he'd been looking at Ricochet. Well, maybe he'd admit it anyway! I guess I am not safe after all.

Caroline
Joined
May '10
Caroline

Are you sure you aren't counting my multiple refreshes from Decatur, GA? Trust me, I am NOT and never have been an Emory student, although I worked there for a year between graduate schools.  The Decatur, GA address and ZIP codes cover most of the county that I live in. 

P.S. Decatur = Atlanta, GA in reality

Edited on May 8, 2011 at 3:33pm
Islander
Joined
Feb '11
Islander

I'd like to think that I was a big reason why The People's Republic of Cambridge is at #20

anon_academic
Joined
Aug '10
anon_academic

The Logo

First of all, let's hear it for Hopkins, MN and Clarksburg, WV! We don't really know why they're at the top of our leader boards, but we're interested in finding out. 

I can answer that without knowing anything about these towns but knowing a lot about statistics and probability.

It's because they aren't big enough for the law of large numbers to let the random noise asymptotically cancel out to zero. This is also why small cities within a metro (eg Culver, WeHo, Beverly Hills) outrank in per capita terms the main city within a metro (eg LA).

When you have a count scaled by exposure the tails will always consist of places that are small in absolute numbers. This is especially the case when the counts exhibit causal clustering (eg, I tell my neighbor to join Ricochet). You get a similar thing with figures expressed as "percent change" -- places with a low baseline will always dominate the extremes of "percent change." For this reason when people state things as "per capita" they often limit it to "among large cities."

Edited on May 8, 2011 at 3:48pm
Ken Sweeney
Joined
Oct '10
Ken Sweeney

I’m surprised Columbus, Ohio didn’t make any of these lists.  With a huge university (Ohio State) and the state capitol, the Columbus metro has a large contingent of Democrats.  Perhaps the large, conservative suburbs (Dublin, Westerville, and New Albany) are where the Ricochet members are hiding.

anon_academic
Joined
Aug '10
anon_academic
The Logo: Although it's hard to pigeonhole everyone, we're surprised at how much resonance Ricochet seems to have in places with a strong left/progressive influence: college towns and metro areas chief among them. From our personal experience, we've noticed that conservatives feel ideologically isolated when substantially outnumbered by noisy, self-congratulatory leftists. It seems as if we're alone, even though we really aren't, and perhaps that's what leads us to online communities like Ricochet.

I've heard the parallel argument about why MoveOn.org is disproportionately a community of red state liberals. This dynamic certainly describes my own experience, both geographically and professionally.

The Logo

Aaron Miller

Really? This is unique IPs and not just hits in general?

These are unique visitors, based on the best, freshest Google algorithms.  Not visits. 

anon_academic
Joined
Aug '10
anon_academic

Logo,

If you want to use your admin rights to e-mail me, we can discuss some analyses.For instance, I bet diamonds to donuts that a scatterplot of per/capita to raw pop would be cone-shaped

Islander
Joined
Feb '11
Islander

The Logo

Aaron Miller

Really? This is unique IPs and not just hits in general?

These are unique visitors, based on the best, freshest Google algorithms.  Not visits.  · May 8 at 3:51pm

Well I guess I'm not solely responsible for Cambridge :(

show MLH's comment (#12)

Joined
Jan '11
MLH

 Tempe has Arizona State U.   U of A is in Tucson.


Joined
Nov '10
Elizabeth Dunn

Surprised and delighted to read that Naples, FL ranked #6 on the Most Visitors per Capita list. Might I proudly mention we have our very own chapter of the Heritage Foundation as well?

The Logo

anon_academic

When you have a count scaled by exposure the tails will always consist of places that are small in absolute numbers. This is especially the case when the counts exhibit causal clustering (eg, I tell my neighbor to join Ricochet). You get a similar thing with figures expressed as "percent change" -- places with a low baseline will always dominate the extremes of "percent change." For this reason when people state things as "per capita" they often limit it to "among large cities." · May 8 at 3:39pm

Edited on May 08 at 03:48 pm

The granularity trade-off was a tough one. On one hand, we stripped dozens of perfectly good burgs from the leader board by limiting populations to 15,000:  Hillsdale, MI and Hanover, NH were high on our original list, with the former representing about 300 unique visitors (UVs).  But cutting out the smaller towns seemed to reduce a lot of inexplicable randomness, and the probability of getting improbable results (e.g., "cluster cases") was mitigated by the low consequences of false positives.

The Logo
MLH:  Tempe has Arizona State U.   U of A is in Tucson. · May 8 at 3:55pm

Thank you.  Corrected.

Canuckski
Joined
Mar '11
Canuckski

So how many of Lileks' family live in Hopkins or the greater twin cities?


Joined
Sep '10
Jeff Ditzler

You can add West Chester, PA, to the list of college towns.  It's the home of one of our largest state universities (it's close to Philadelphia, which probably explains the size), and a liberal stronghold in the moderate Philly suburbs.

Fun fact: There are state universities in Indiana, PA, and California, PA, known as the "Indiana University of Pennsylvania" and "California University of Pennsylvania".  Sadly, this is far from the least sensible thing our state government has done over the years...

mesquito
Joined
May '10
mesquito

 I've been unable to comment because of a computer issue (now solved) but for the record: mesquito lives in Utopia, Texas, population 300.

Sa-Lute!

Look for Utopia this summer in your local multiplex, because we're set to star, with Robert Duval, in a Major Motion Picture.

The Logo
Ken Sweeney: I’m surprised Columbus, Ohio didn’t make any of these lists.  With a huge university (Ohio State) and the state capitol, the Columbus metro has a large contingent of Democrats.  Perhaps the large, conservative suburbs (Dublin, Westerville, and New Albany) are where the Ricochet members are hiding. · May 8 at 3:40pm

Columbus, OH:  #189

Dublin, OH: #68

Westerville, OH: #79

New Albany, OH: Would have been very high in the rankings, but its population was too low.

ParisParamus
Joined
May '10
ParisParamus

How dare they conflate Brooklyn with Manhattan! Well, at least I'm not attached to Queens and the Bronx or SI

None of these statistics indicate how much traffic consists of lefties spying on The Enemy; For example, maybe Sen. Schumer, up the street from me in Park Slope, is spying?

Edited on May 8, 2011 at 5:21pm

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