We might as well figure these out now before too many opportunities are lost. My latest came when I explained to a colleague that the word "Forward" on the EJ Hill sheep-over-the-cliff photoshop on my file cabinet referred to Obama. It was a perfect opportunity to make the case but I shanked it.
Having turned it over a few times, I have to admit, my pitch is more anti-Obama than pro-Romney but I think that still works.
To me, the core argument is that Obama just doesn't know how an economy grows. My guess is that he has never concerned himself too deeply with the question - he has just taken it as a given. As proof, what has he done in the last 12 months to fix the problem? Unemployment continues over 8%, and he has absolutely no idea what to do about it.
What's your elevator pitch?