How do you understand this?

Why do you think the editors at Time felt that everyone else in the world would consider the chaos in Egypt--apt, today, to result in a significant election victory for the Muslim Brotherhood--to be the most important story of the week, but that Americans would prefer to buy a magazine assuring them that anxiety is good for them?

enhanced-buzz-wide-31143-1322262035-13

You won't satisfy me by telling me that Americans aren't interested in the rest of the world right now because they're too worried about the economy. Everyone else in the world is just as worried about the economy--the crisis, after all, being global.

There's something odd happening in America, don't you think? What does it mean?

Comments:


John Marzan
Joined
Oct '10
John Marzan

they're probably protecting obama.

Jimmy Carter
Joined
Jul '10
Jimmy Carter

Couldn't the same cover picture as Europe, Asia, and South Pacific be used with "Why Anxiety Is Good For You[?]"

Edited on November 28, 2011 at 12:46pm

Joined
Apr '11
Viator

I second Marzan. They are protecting The One, hoping he can Tebow the election.

genferei
Joined
Oct '10
genferei

You can scroll/search for the comparative covers here. The last time the US cover was the same as the rest of the world was when Hillary was on it.

Here's a recent one for Claire:

Erdogan's Time
Mama Toad
Joined
Feb '11
Mama Toad

Perhaps this says more about Time magazine's editors than about the rest of the country? Even my doctors' office doesn't get Time.

Israel P.
Joined
Feb '11
Israel P.

 Do the cover articles appear in the issues where they are not the cover stories?

Paul A. Rahe
Mama Toad: Perhaps this says more about Time magazine's editors than about the rest of the country? Even my doctors' office doesn't get Time. · Nov 28 at 4:16am

No one reads Time anymore.

Mama Toad
Joined
Feb '11
Mama Toad
Israel P.:  Do the cover articles appear in the issues where they are not the cover stories? · Nov 28 at 4:18am

Judging by the covers, yes.

Mama Toad
Joined
Feb '11
Mama Toad

Paul A. Rahe

Mama Toad: Perhaps this says more about Time magazine's editors than about the rest of the country? Even my doctors' office doesn't get Time. · Nov 28 at 4:16am

No one reads Time anymore. · Nov 28 at 4:23am

Exactly my point!

Claire Berlinski, Ed.
Viator: I second Marzan. They are protecting The One, hoping he can Tebow the election. · Nov 28 at 4:13am

Turks also thought the discrepancy in covers (when Erdogan was on the others) was a conspiracy. But I highly doubt it--in either case. Editors choose covers based on what they think will sell.  

Instugator
Joined
Aug '10
Instugator

Claire Berlinski, Ed.

Viator: I second Marzan. They are protecting The One, hoping he can Tebow the election. · Nov 28 at 4:13am

Turks also thought the discrepancy in covers (when Erdogan was on the others) was a conspiracy. But I highly doubt it--in either case. Editors choose covers based on what they think will sell.   · Nov 28 at 4:33am

That means it is a conspiracy and your neighbors were right.

John Peabody
Joined
Mar '11
Chimay

Excellent, Claire! Exactly right- the covers have a very different target in the four markets. In the US, they are desperate (goodness knows, they're desperate) for supermarket / newsstand sales. Overseas, they have to show themselves as a 'serious' magazine, and I bet that the have a larger subscription ratio, as well.

No conspiracy, no drama...just good old-fashioned capitalism at work. "This is what capitalism looks like!"

Excuse me, I must rush to the barricades...

Claire Berlinski, Ed.

Chimay: Excellent, Claire! Exactly right- the covers have a very different target in the four markets. In the US, they are desperate (goodness knows, they're desperate) for supermarket / newsstand sales. Overseas, they have to show themselves as a 'serious' magazine, and I bet that the have a larger subscription ratio, as well.

No conspiracy, no drama...just good old-fashioned capitalism at work. "This is what capitalism looks like!"

Excuse me, I must rush to the barricades... · Nov 28 at 5:08am

I don't know about other markets, but I don't think anyone subscribes to Time in Turkey--I think it's exclusively newsstand sales. I say this tentatively, I don't know it for a fact. 

It would be fascinating to know more about this. 

Leslie Watkins
Joined
Sep '10
Leslie Watkins

It's not a conspiracy. It's a cult. Zombie reporters and editors.

Claire Berlinski, Ed.

Viator: I second Marzan. They are protecting The One, hoping he can Tebow the election. · Nov 28 at 4:13am

Turks also thought the discrepancy in covers (when Erdogan was on the others) was a conspiracy. But I highly doubt it--in either case. Editors choose covers based on what they think will sell.   · Nov 28 at 4:33am

genferei
Joined
Oct '10
genferei

Claire Berlinski, Ed.

Chimay: In the US, they are desperate (goodness knows, they're desperate) for supermarket / newsstand sales. Overseas, they have to show themselves as a 'serious' magazine, and I bet that the have a larger subscription ratio, as well· Nov 28 at 5:08am

It would be fascinating to know more about this.  · Nov 28 at 5:13am

Their ABC for the first half of 2011 is here (PDF). It seems to show 2.5% single copy (which I assume is newsstand) sales in that period, or about 84k/week on average. But with huge swings - as low as 50k in many weeks, but blockbuster editions on May 16 (Royal Wedding) and 20 (Death of Bin Laden).

skipsul
Joined
Mar '11
skipsul

Claire Berlinski, Ed.

Viator: I second Marzan. They are protecting The One, hoping he can Tebow the election. · Nov 28 at 4:13am

Turks also thought the discrepancy in covers (when Erdogan was on the others) was a conspiracy. But I highly doubt it--in either case. Editors choose covers based on what they think will sell.   · Nov 28 at 4:33am

Um, if they're choosing based on what they think will sell, but Time's subscriber base is shrinking, you'd think they'd fire the editor.  I second Paul Rahe, no one reads Time anymore.

Jeff
Joined
Apr '11
Jeff Y.

Claire asks three questions. (1) How do you understand this? (2) There's something odd happening in America, don't you think? (3) What does it mean?

(1) Americans will not tolerate the raw acquisition of facts. Everything must entertain. Everything must be therapeutic, unchallenging, somatic. News doesn't' sell in the USA. It does elsewhere.

(2) Something odd has been happening in America for forty years. This oddity is merely culminating now. We see Newspeak in major publications. The covers were the same for this issue, too. Richard Stengler's cover piece in that issue was classic Doublespeak. Sowell took it down

Claire doubts there is a conspiracy. I doubt it, too. But remember, lots of people see the capitalist pricing system as a conspiracy. Just as there is an invisible hand (not a conspiracy) that guides prices, there is an invisible hand of tyranny that guides statist propaganda. It is coordinated, but not by a conspiracy. The propaganda of soft tyranny can be an emergent phenomena.

(3) Americans buy it, in both senses of the word 'buy.' That's a bad thing,

DrewInWisconsin
Joined
Aug '11
DrewInWisconsin

I second (or third or fourth) Marzan's view. I interpret the Time cover to be saying "Stop worrying, and re-elect Obama! Everything will be fine!"

DrewInWisconsin
Joined
Aug '11
DrewInWisconsin

Jeff Y.:

(1) Americans will not tolerate the raw acquisition of facts. Everything must entertain. Everything must be therapeutic, unchallenging, somatic. News doesn't' sell in the USA. It does elsewhere.

It's a common myth that we are uninterested in what's happening across the globe, but in an age when global communications have given us instant contact with people on the other side of the world -- a development that people are certainly taking advantage of -- I just don't think this myth holds true anymore.

It's not just that the rise of the internet has given us hundreds of instant "pen pals" all over the world, but also because over the last decade, Americans from every strata of society (but perhaps weighted to the lower end) have friends and relatives in the military stationed overseas in areas of conflict.


Joined
Jan '11
Anon

The odd thing, Ms. Berlinski, is that the Time Magazine perspective is no longer odd.


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