Twitter is Just About What You Think it is
Rob Long ·
April 17, 2012 at 6:21pm
From First Rain, a web analytics company, comes this graph.
Not terribly surprising, is it? 99.75% seems low, actually.
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Comments:
Jul '10
Re: Twitter is Just About What You Think it is
I'm surprised "people getting themselves fired" isn't a bigger category.
Aug '10
Re: Twitter is Just About What You Think it is
What do they consider political tweets? Entertainment?
I'm a little skeptical about this graph, considering the company is pitching a Twitter data mining/business intelligence product. I'm also skeptical about the concept of drawing actionable intel from a mass market.
BI is high value to a company when mined from its own stores of data. Hidden trends in caches of high quality data of known provenance and relevance are invaluable. But if you're surveying the open mass of information, the most valuable data you'll find are surging trends (requiring a critical mass to detect), and items with mass popularity... in other words, drawn from that 99.75% First Rain labels as useless.
May '10
Re: Twitter is Just About What You Think it is
Yeah, pretty much...
Mar '11
Re: Twitter is Just About What You Think it is
2.49% of business tweets contain profanity? Very strange.
Maybe they are including Heluva Good Dip tweets.
Aug '10
Re: Twitter is Just About What You Think it is
What about those Entertainment tweets that are also business tweets?
What about the educational/inspirational tweets that Jane Espenson does for aspiring writers?
What about tweets providing information regarding news articles?
How do they classify "quality business related content?"
Does that include links to last nights TV ratings? Certainly those are professional for some people.
What about coordinating a Rico-Soiree?
May '11
Re: Twitter is Just About What You Think it is
I work in the software development industry. While not business-specific (by the charts definition), we do a huge amount of networking and industry communication using twitter.
In all honesty, I ignore most of the "business-related" content, because it's usually pointless adverts. :\
Re: Twitter is Just About What You Think it is
I actually think Twitter is a better place for advertising than Facebook. First off there's probably a huge price for the "Promoted" spot on the top of what's trending. Secondly, I've had some experience with buying Tweets, and while I've heard of some bad experiences, it was good for me.
Plus Twitter is more hip than Facebook right now- probably because of why it was started in the first place. A Tweet can fit in a text.
May '10
Re: Twitter is Just About What You Think it is
"250 Million Tweets/Day" and yet they claim to be able to identify how many are "High-Quality"? Or even "Business" tweets?
Isaac Asimov would be impressed by their program.
Aug '10
Re: Twitter is Just About What You Think it is
Apparently First Rain has discovered the Seldon equation and has mastered the use of Psychohistory. They will be able to turn Twitter into a communication tool that will make a 10,000 year Dark Age last only 1,000 years.
If only people would stop tweeting about Wil Wheaton that is.
Apr '11
Re: Twitter is Just About What You Think it is
Nathaniel Wright: Apparently First Rain has discovered the Seldon equation and has mastered the use of Psychohistory. They will be able to turn Twitter into a communication tool that will make a 10,000 year Dark Age last only 1,000 years.
If only people would stop tweeting about Wil Wheaton that is. · 9 minutes ago
Yes, but will they anticipate the Mule?
Re: Twitter is Just About What You Think it is
We went over tweets awhile back.
My thesis is those people with thousands of followers who are following thousands of people are tweeting to people who don't read their tweets, and getting tweets they never read.
It's like thousands of people, each in their own soundproof room, thinking the others hear them when they speak.
Aug '10
Re: Twitter is Just About What You Think it is
Kinda curious where political tweets are categorized.
What about breaking news tweets?
Jan '11
Re: Twitter is Just About What You Think it is
Business? Tweets are for entertainment and news/information updates. They've pretty much replaced my RSS feeds, because they often contain audio or video and are easier to access anywhere.
Plus, like Ricochet they allow the lumpen - such as yours truly - to occasionally mingle with official members of the Conservatariet.
@jonahnro
@iowahawkblog
@jpohdhoretz
@marksteynonline
@anncoulter
@dkahanerules
@jamestaranto
And don't forget:
@freesmith
Jun '10
Re: Twitter is Just About What You Think it is
That's why I do not tweet -- instead, I just make pointless nonsensical comments on Ricochet.
Feb '12
Re: Twitter is Just About What You Think it is
Aaron Miller: "250 Million Tweets/Day" and yet they claim to be able to identify how many are "High-Quality"? Or even "Business" tweets?
Isaac Asimov would be impressed by their program. · 4 hours ago
I want to know how they came by their numbers, unless their actually reading them all, and if they are...who is that poor slob?
Dec '10
Re: Twitter is Just About What You Think it is
Natalie
Aaron Miller: "250 Million Tweets/Day" and yet they claim to be able to identify how many are "High-Quality"? Or even "Business" tweets?
Isaac Asimov would be impressed by their program. · 4 hours ago
I want to know how they came by their numbers, unless their actually reading them all, and if they are...who is that poor slob? · 12 hours ago
There are a number of operations using this analysis using natural language processing software. At least some of this software, incidentally, was originally developed by the National Security Agency to comb through lots of data. You know. To keep us safe. I'm sure it's all on the up and up. What could go wrong?
But nowadays all sort of people use it, both in government and commercially. If you are a large brand, for example, and you want to get a sense of what people are saying about you in social media, this is the technology you use.
Call me crazy, but I don't mind if Coca Cola reads my mail. But I have a problem when the NSA does it.