This Romney Ad Is Pitch Perfect
Mollie Hemingway, Ed. ·
Jun 30, 2011 at 6:15am
Former Massachusetts Gov. Mitt Romney will make a campaign appearance today at an Allentown plant President Obama visited in 2009 to tout his jobs plan. The plant closed a year later.
Say what you will about Romney, but that is pitch-perfect campaigning. Some of my closest friends and family -- highly educated and disciplined thought they may be -- are out of work. When the media and the political elite are focused on anything but jobs, this type of campaign message can really cut through in an effective way.
What do you think?
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Comments :
Re: This Romney Ad Is Pitch Perfect
Well, yeah, it's pitch-perfect. He took it directly from Margaret Thatcher's famous campaign, designed by Saatchi and Saatchi. You can't go wrong with that.
Feb '11
Re: This Romney Ad Is Pitch Perfect
If you're going to steal, steal from the best. I was living in London that terrible winter before she was elected. Garbage strike with so many rats running around Leicester Square you had to watch where you walked. We aren't there yet though.
Mar '11
Re: This Romney Ad Is Pitch Perfect
I've long thought it odd how many political pundits have written off Romney as unelectable, both in the Republican primary and in the general. There are a few exceptions such as Ann Coulter, Charles Krauthammer, and Dick Morris. He's run a very good campaign thus far which gives more credence to his ability to get the job done. If he sticks to attacking Obama and steers clear of attacking other Republican primary candidates he'll come out on top. Unless of course Chris Christie or Paul Ryan enter the race. Then, all bets off.
Re: This Romney Ad Is Pitch Perfect
I'm not a big fan of Romney but you're right. He's simply running a good campaign. It's message driven and above the fray.
Jan '11
Re: This Romney Ad Is Pitch Perfect
Let us not forget that Obama ran a very good campaign, too - and look at where that got us.
My recommendation is to keep your eye on the doughnut, not the hole.
Dec '10
Re: This Romney Ad Is Pitch Perfect
Interesting, I haven't been taken most pundits to be saying he is unelectable, I thought they were saying he would be a disaster if elected. I could have just been hearing what I wanted to hear though.
Jun '10
Re: This Romney Ad Is Pitch Perfect
The ad underlines a fundamental difference between liberal and conservative thought. Liberals love to save mankind, but they don't care much about individuals. They talk about millions of jobs saved, but your neighbor's job means little to them. They make the grand gesture to the large collective groups while kicking sand in the face of the individual. This ad does a terrific job of blowing through the grand numbers (false though they be) and makes it clear that there are real people behind every statistic.
Jun '11
Re: This Romney Ad Is Pitch Perfect
It's a great ad and, interestingly, could be used by any Republican who secured the nomination. Also, it can be tailored for every swing state as they all have similar ugly job statistics. The point is that it isn't about Romney-- it's a powerful ad against Obama and focused squarely on his stewardship of the economy.
May '10
Re: This Romney Ad Is Pitch Perfect
This is why my Will Work For Recognition ragged cardboard sign is so darned profitable.
Not sure Romney's our guy, on the Buckley rule. Guessing Obama sucks so much that one of those bits of plastic that falls off of cafeteria trays could beat him by running this ad. Then again, thought McCain should have run the "bitter clingers" ivd on a continuous loop til election day. A Cassandra, I tellya. Nobody listens.
Sep '10
Re: This Romney Ad Is Pitch Perfect
I believe at this point the best weapon available to all Republican candidates are Obama's own words and pronouncements. Put them out there over and over. Everyone now knows they are empty.
When we know the truth, or know the actual result, revisiting Obama's assertions given with such confidence reveals the nature of the man. He is all talk. And how well he does it! The confidence, the self-assurance, the baritone authority backed up by real Presidential power, it sounds like it's going to happen! Woo Hoo! Only one thing is missing - it has absolutely no meaning. It's pretty obvious to everyone by now.
And there is much more than this out there.
Re: This Romney Ad Is Pitch Perfect
"Obama Isn't Working" isn't quite as clever as "Labour Isn't Working." But the ad still works well overall.
May '11
Re: This Romney Ad Is Pitch Perfect
It's a great ad because whoever gets the nomination can use it almost without changing it. Because Romney won't be needing it!
Oct '10
Re: This Romney Ad Is Pitch Perfect
Diane Ellis, Ed.
"Obama Isn't Working" isn't quite as clever as "Labour Isn't Working." But the ad still works well overall. · Jun 30 at 8:30am
Very true. Similar comment on Guy Fawkes last week. (His blog is definitely NOT Ricochet, by the way.)
And here's the original for comparison (although I guess most of you have seen it).
The obvious follow-up is a montage of Obama on the golf course while the factories close. (Although I suspect our world would be better if the politicians spent more time golfing and less time legislating...)
Edited on Jun 30, 2011 at 10:13amDec '10
Re: This Romney Ad Is Pitch Perfect
I agree with you on the substance of your comment. My worry is that by inviting the Gov't to "care" in it's own clumsy way, you send a lawnmower in to do the job of a scalpel. And instead advocating for a Gov't that lets failing businesses fail, Romeny is transferring the obligation of saving that plant from the Obama plan to his own.
Oct '10
Re: This Romney Ad Is Pitch Perfect
Perfect...like his hair.
Dec '10
Re: This Romney Ad Is Pitch Perfect
genferei
Diane Ellis, Ed.
"Obama Isn't Working" isn't quite as clever as "Labour Isn't Working." But the ad still works well overall. · Jun 30 at 8:30am
The obvious follow-up is a montage of Obama on the golf course while the factories close. (Although I suspect our world would be better if the politicians spent more time golfing and less time legislating...) · Jun 30 at 10:10am
Edited on Jun 30 at 10:13 am
Agree. Show Obama mugging on the golf course and then add the tag line: Obama isn't working to save your job; he's only working to save his.
I'm with Kennedy Smith, though. Nobody listens.
Dec '10
Re: This Romney Ad Is Pitch Perfect
Beasley
I agree with you on the substance of your comment. My worry is that by inviting the Gov't to "care" in it's own clumsy way, you send a lawnmower in to do the job of a scalpel. And instead advocating for a Gov't that lets failing businesses fail, Romeny is transferring the obligation of saving that plant from the Obama plan to his own. · Jun 30 at 11:03am
Absolutely agree! Romney isn't against Big Government. He's against Democrats running Big Government because he's a better "managerial progressive", to quote Doc Rahe.
May '10
Re: This Romney Ad Is Pitch Perfect
I think this is a very good ad outside the blogway, where most of us dwell. And that's what will count.
Dec '10
Re: This Romney Ad Is Pitch Perfect
Yep.
Anyone remember the ads for Suave hair care products? "Suave does what theirs does -- and it costs less."
The makers of Suave let the big brands spend ad dollars on selling you the benefits of this or that type of shampoo additive or scent... and then Suave spent its ad dollars convincing you that you got all that benefit with their cheaper product.
The danger of this ad strategy for Romney is that at some point, voters may say, "You know what, he's right -- ANYBODY would be better than Obama! Now, which anybody should we choose? Not Romney -- those other candidates have convinced me he's not the best guy for the job...."
Dec '10
Re: This Romney Ad Is Pitch Perfect
Western Chauvinist
genferei
The obvious follow-up is a montage of Obama on the golf course while the factories close. (Although I suspect our world would be better if the politicians spent more time golfing and less time legislating...)
Agree. Show Obama mugging on the golf course and then add the tag line: Obama isn't working to save your job; he's only working to save his.
The tag line delivered by the candidate:
"When I'm President, I'll be working on creating more good American jobs -- not on my golf handicap."