We already know that a big part of the web's effect on commerce has been to monetize 9 to 5.
It used to be, when you went to work and sat in an office, or a cubicle, or a factory floor, you were insulated from advertising. Before everyone had a computer at their desk or a smartphone in their pocket, from about 9 to 5 you were unreachable by advertisers.
But it was also true that from about 5:10PM until 8:55 AM the following day, you were unreachable by employers. Most of your day was spent out of touch with the office and insulated from its concerns.
BlackBerrys and iPhones and laptops changed all that. People work now around the clock, wherever they are.
Except, apparently, at work. At least, that's what Procter & Gamble has discovered. From Cincinnati.com:
When P&G’s IT sleuths investigated why the company’s computers were running so slow, they found something surprising:
More than 50,000 YouTube videos were being downloaded from company computers every day. Along with watching videos, P&Gers were listening to 4,000 hours of music a day on Pandora, the personal playlist Web site.
These popular but bandwidth-slurping Web diversions were not only taking up work time, they were hobbling the company’s digital backbone.
50,000 videos a day? And no one said, Hey! Turn that off and get back to work? I guess not:
The top three bandwidth spikes in recent years occurred during major athletic events such as the World Cup, indicating employees are tuning in to ESPN.com or other sites to watch on company computers.
“These statistics indicate that access to non-business-critical Internet sites goes far beyond the business need,” the memo said.
Maybe if we all stopped carrying smartphones around, and stopped being so connected to the workplace, we wouldn't feel like sitting in our offices and watching television all day.