Ancient men used to mark the time by the changing of the seasons, winter to spring and summer to fall. So does modern man - football season to basketball season to baseball season.
America embraces sport like no other nation. Except for a few dedicated soccer types, no young man dreams of putting on the uniform of a sports team based outside of a league anchored in the United States. When it comes to sports, America is the magnet.
For us, sport mirrors what we want in a society. Everyone plays according to one's ability; there is no affirmative action. And, thanks to guys like Jackie Robinson, there are no barriers either. You can either play or you can't.
When the President uses phrases like "playing by the rules" and "fairness," it speaks to our sporting nature. Yet no one gets a "waiver" from the rules in our games (in fact, the waiver in sports usually means an unwanted change in employment.) Here we believe in the meritocracy. No "participation trophies" for us - just showing up is not enough.
Even the unions are different. No one fights for the slacker or the unproductive to keep his job.
If there is a true liberal sports organization in America it is the NCAA. Title IX has wreaked havoc on universities' sports budgets. Some major colleges have eliminated vast swaths of men's sports to comply with it. And the NCAA ties coverage of women's sports to the television contracts of the men.
As an economic exercise, the level or the gender of the participants in front of the cameras has nothing to do with the cost of televising the event. There are no discounts from vendors or crews because the players are also women.
But the results are hardly the same. CBS garnered a 12.3 rating off of Monday's men's college basketball title game between UK and Kansas. Over on the other side of the coin, ESPN managed to post a 2.6 for the women's title tilt between Baylor and Notre Dame.
You can lead to the horse to the television set, but you can't make it watch.