That's the big strategy question facing his campaign, according to National Journal:
The president’s advisers are stuck between pursuing two distinctly different strategies and two very different kinds of voters, each of which is crucial to his reelection. The first is an “Ohio strategy,” which means adopting an aggressively populist message to win back blue-collar voters in Rust Belt states such as Ohio, Pennsylvania, Michigan, and Wisconsin. The second is a “Virginia strategy,” which would emphasize a more centrist message aimed at upscale white-collar professionals and college-educated suburbanites. The Virginia strategy would also appeal to voters in Colorado, Nevada, and North Carolina, and would probably be bolstered by a mobilization of young voters and minority groups, who make up a significant share of the electorate in those states.
Publicly, the president’s reelection team insists it’s actively competing in every state. In reality, though, the White House will have to choose between a specific reelection message that appeals more to one demographic than the other. The administration’s decision to cater to environmentalists by postponing construction of the Keystone XL pipeline is a clear sign of the dilemma. The president decided to punt on a job stimulus measure in order to placate parts of the coalition that elected him in 2008. Environmental sensitivities took precedence over job creation.
From a purely political standpoint, I find this fascinating. It seems to me that going populist is the right choice but the fact is that Obama is just not the right guy to do that. He can't pull it off. So it's probably best for him to just be the elitist he is and go for the Virginia voters.
Two questions. Which way do you think he should go? And what does that mean for how the GOP should counter his efforts?