Rick Perry's New Ad: President Zero
Mollie Hemingway, Ed. ·
Sep 21, 2011 at 7:26am
When former Minnesota Gov. Tim Pawlenty endorsed former Massachusetts Gov. Mitt Romney, the big question on everyone's mind was whether this meant that Romney got the awesome producer of Pawlenty's advertisements. But in the primary for "Lucas Baiano, the Michael Bay of political video-making," the winner was not Romney but Perry. Here's the new ad. The tornado siren is particularly effective, no?
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Re: Rick Perry's New Ad: President Zero
It as fine an advertisement as I have seen.
Jun '11
Re: Rick Perry's New Ad: President Zero
Great use of the medium. It has the look and feel of an action movie trailer.
Jun '10
Re: Rick Perry's New Ad: President Zero
If America is suffering a crisis of confidence, then optimism is the antidote. But beware! Advertising gave us a phony messiah. Let us hope that Rick Perry is the real deal.
Sep '10
Re: Rick Perry's New Ad: President Zero
When there's a brawl in a Chicago bar, I look for someone from Texas to back me up.
American made is well played.
Re: Rick Perry's New Ad: President Zero
Only one criticism, and it is most cynical...on the Perry side of things you needed to see more "people of color." I believe good-looking, square-jawed, white American guys are demographically challenged today. I actually think there's a bias AGAINST them. Conservatives have to do everything in our power to sell a bigger tent (which is what we really are.)
Mar '11
Re: Rick Perry's New Ad: President Zero
"It as fine an advertisement as I have seen."
In a previous age, that same sentence would have been intended, and taken, as an insult for a man who seeks higher office.
It perhaps tells us something unsettling about ourselves that it is now taken to be praise.
Is a nation that's asleep at the wheel likely to be woken by an EPIC MOVIE TRAILER Presidential campaign? I'm not so sure. Something about it smacks of the wall-sized video-screens in every apathetic home in Bradbury's Fahrenheit 451.
Jun '11
Re: Rick Perry's New Ad: President Zero
Crow's Nest: "It as fine an advertisement as I have seen."
In a previous age, that same sentence would have been intended, and taken, as an insult for a man who seeks higher office.
It perhaps tells us something unsettling about ourselves that it is now taken to be praise.
Is a nation that's asleep at the wheel likely to be woken by an EPIC MOVIE TRAILER Presidential campaign? I'm not so sure. Something about it smacks of the wall-sized video-screens in every apathetic home in Bradbury's Fahrenheit 451. · Sep 21 at 8:00am
This is a good point but sometimes the medium is the message.
There are a lot of Americans who are emotionally affected by the combination of music, graphics and things that go "Boom!"
Come to think of it, so were the Romans and the audiences of Shakespeare.
Edited on Sep 21, 2011 at 8:56amNov '10
Re: Rick Perry's New Ad: President Zero
Well, that may well be remedied by Vice President Rubio, no?
Ads like this coupled with Perry's executive experience and seeming ability to work the bureaucracy (and change it when necessary) and play the long game, keep me looking at him.. despite his (in my opinion) as yet unimproved debate performances. The Right needs a voice that can move those persuadable independents and the young people who are searching for a reason their opportunities are diminished. Perry needs to sharpen up if he is to become that voice. Of course, as always_ [insert Paul Ryan lament here].
Oct '10
Re: Rick Perry's New Ad: President Zero
It's amazing how much more effective this sort of commercial is once Tim Pawlenty is removed from it.
That's nothing against Pawlenty substantively, of course. It's just obvious that if you were casting the role of president Perry would get the part over Pawlenty.
Correction: Morgan Freeman would obviously get the part if Americans are the good guys in the movie (i.e., thoughtful leftists who save the day militarily). Perry would only get cast as the caricature of the "typical American" President -- bullying, greedy, racist, ignorant, etc. But such is Hollywood.
Edited on Sep 21, 2011 at 9:16amJun '11
Re: Rick Perry's New Ad: President Zero
You beat me to it! I got chills watching this...
Mar '11
Re: Rick Perry's New Ad: President Zero
It's not just an action movie trailer, it's a specific action movie: "Armageddon." So do we have to go through some big battle or trial (like blowing up an asteroid) to go from the doom scenario (Obama) to the bright new world with Rick Perry? It's a very accomplished ad, but what exactly is the mood or feeling it is creating?
May '10
Re: Rick Perry's New Ad: President Zero
Using Obama's own words against him is exactly the right strategy. Hopefully, when the primaries are over, the Republican nominee will devote less ad time to himself and more on destroying confidence in Obama.
The one thing I don't like about this ad is the constant scene changes. For Pete's sake, stick with one picture for more than half-a-second!
Oct '10
Re: Rick Perry's New Ad: President Zero
Indeed. I certainly got a thrill up my leg, and Rick Perry is certainly the next Captain America to come on the scene, but while I'm willing to buy the movie ticket I'm not sure I'm willing to pull the lever.
But. It's early days yet, and turning The One's iconography on himself is too delicious to resist.
So - yay!
May '11
Re: Rick Perry's New Ad: President Zero
Pseudodionysius: When there's a brawl in a Chicago bar, I look for someone from Texas to back me up.
American made is well played. · Sep 21 at 7:49am
When there's a bar brawl, I look for a Texan to have started it!
May '10
Re: Rick Perry's New Ad: President Zero
I love the tattered billboard that says "NOTHING". I love the pivot from Obama to Perry. It's a thrilling ad.
Dec '10
Re: Rick Perry's New Ad: President Zero
It's a great ad. I hope he's more than a great ad campaign. After reading his book I'm sure he has the convictions of a true conservative, but I still do not know if he has the ideas that flow from those convictions to set the nation of its proper path. The debates have not shown that he does. His website is pretty skinny on details. I really, really hope there's some there, there.
May '11
Re: Rick Perry's New Ad: President Zero
michael kelley
Crow's Nest: Something about it smacks of the wall-sized video-screens in every apathetic home in Bradbury's Fahrenheit 451. · Sep 21 at 8:00am
This is a good point but sometimes the medium is the message.
Marshall McLuhan was wrong! The media is not the message. The message is the message. The media may enhance the message but if you are expecting the media itself to convey the message you are a very poor communicator.
An ad that looks like a movie trailer could just as easily be a flop. It's what the ad says that counts. That's what makes this ad work.
Jan '11
Re: Rick Perry's New Ad: President Zero
They should have put his face on first, then his voice - I bet he sounds too much like GWB for the average undecided voter which will frighten them away.
Nevertheless, I am interested to see this movie.
Jun '11
Re: Rick Perry's New Ad: President Zero
Pilli
michael kelley
Crow's Nest: Something about it smacks of the wall-sized video-screens in every apathetic home in Bradbury's Fahrenheit 451. · Sep 21 at 8:00am
This is a good point but sometimes the medium is the message.
Marshall McLuhan was wrong! The media is not the message. The message is the message. The media may enhance the message but if you are expecting the media itself to convey the message you are a very poor communicator.
An ad that looks like a movie trailer could just as easily be a flop. It's what the ad says that counts. That's what makes this ad work. · Sep 21 at 10:13am
Then why didn't Perry just say, "Vote for me. I'm a really nice, conservative guy."
That his message is set into the medium in which it is set makes his message more accessible and forceful.
Re: Rick Perry's New Ad: President Zero
My favorite part was the ending- what I mean by that is when he says "God bless America," accent and all. The whole thing seemed a little too Hollywood, and then that... didn't.