Over 100 Ricochet readers were willing to rate 6 Romney and 6 Obama ads last week to help us determine which ads we should feature in a new ad-testing experiment.
Many thanks for your assistance and thoughtful comments!
You can find the results here. Each ad label in the pdf is underlined in orange to indicate that there is a link to the video . . . just click on the underlined orange word to watch the video on Youtube.
The two top Romney ads you chose were an Obamacare/Medicare attack and an attack on Obama’s economic record, noting the drop in family income and huge increase in the debt. These scored an average of 5.5 and 5.6 respectively, on a scale from 1, Very Ineffective to 7 Very Effective. The two big losers are the “Mute” ad and an ad attacking Obama for “failing” workers and losing out to China’s depredations.
It turns out that readers had more varied opinions about the Romney ads than the Obama ads. And despite a lot of anxiety in the comments that the Obama ads were superior, if dishonest, readers rated the Obama ads less effective overall.
Obama’s winning ads according to the readers are “Doors,” an attack on Romney as the evil rich guy who doesn’t care about the middle class, and “Bills,” which is the same idea but expressed by Christie, the middle-class “Every-Mom.”
No big surprise that almost all of the respondents are going to pull the lever/poke a screen for Romney, but it looks like about 20 percent of you are going to be voting against Obama rather than for Romney. You’re very conservative, but much more so on economic than social issues. Let me know what you all find surprising . . .
We just got the data back on a new experiment testing 4 Romney (including the Obamacare/Medicare attack and an attack on Obama’s economic record) and 3 Obama ads. Still nailing down the numbers, but the results look pretty grim for Romney and pretty good for Obama on moving the vote. Before you all hit the bottle, we’re also looking at measures of enthusiasm and turnout, which do look better. And in a tight, polarized election, that might matter more than shifting a few votes.
We’re hoping to be able to give Ricochet members a sneak peak on the results, so keep an eye out for the analysis . . .