Bill McGurn · Sep 22, 2010 at 7:32am

Today Citizens for the Republic have unveiled a new ad called "Mourning in America," a play on Reagan's famous "Morning in America" ads of 1984.

I wonder if the more apt comparison is to the ads Reagan used in the 1980 campaign. Some can be found here. Though Reagan is called an optimist -- and he was -- he was no Panglossian. More accurate to say he was confident there was no challenge the American people could not handle. And though he had a gentle manner, he did hammer away with things like the misery index, the famous bear in the woods ad (bear representing the Soviet Union), the "Can you afford 4 more years," another talking about how Carter had "slammed the door" on the dream of owning a home.

  • Comment Filters
Contributor Comments
Member Comments
Comment Popularity

Comments :

Emily Esfahani Smith, Ed.

Bill, Kathleen Parker writes about the Mourning in America ad today in her Washington Post column. I think she makes some good points. I liked this one, especially,

"Mourning in America," which is hitting the national airwaves, is a poignant takeoff of Ronald Reagan's iconic "Morning in America" ad. Whatever one's political affiliation, it is impossible to watch this new ad and not feel, well, sad.

Brilliant.

Everyone's angry. But anger is cheap and tired. Rode hard and hung up wet, as we say down South. Most Americans are also sad. The always bountiful America seems on the edge of famine, spiritual if not literal, though the latter seems all too possible as jobs disappear and businesses close.

River
Joined
Aug '10
River

Masterful. Truthful. Devastating.

Beautifully said, Emily: "...America seems on the edge of famine, spiritual if not literal..."

Bill McGurn

Yes, it's very sad. It's the obverse of the 1984 ad. The question is, will it have an effect like those ads from 1980. One thing I'd like to see more of: not only an identification of the problems, but the confidence that we can lick them, the faith in the ability of the American people to defy the odds, and the trust in the common sense and wisdom of ordinary men and women to make decisions.

katievs
Joined
May '10
katievs

Why did they have to wreck it with that "more caring government" line at the end? Who wants a more caring government?!

I'm looking for a much smaller, more responsible, sharply limited government.

When I want "more caring," l look to churches, charities, families and neighbors.

Jonathan Matthew Gilbert
Joined
Jul '10
Jonathan Matthew Gilbert

If Ariana Huffington though the Mama Grizzlies ad was tapping into inexpressible currents in the popular consciousness...wait till she sees this. Wow. Stunning.

Jimmy Carter
Joined
Jul '10
Jimmy Carter

I agree with katievs.

A "caring" government is what gets Us in trouble.

They should edit that line.

Aaron Miller
Joined
May '10
Aaron Miller

As I watched, I was waiting for a spark of hope at the end. Without that hope, it encourages apathy (as if we've lost). The young boy waving the flag with the words, "This November, let's choose..." does offer some hope, but they could have done better. The emotion needed to change. It should have ended with a smile.

As for "caring goverment", they did preface that with "smaller" government. The "caring" could be interpreted to mean representatives who actually care what their constituents want. But I agree that we don't need a nanny state with Republicans playing the nanny.

David Schmitt
Joined
Aug '10
David Schmitt
katievs: Why did they have to wreck it with that "more caring government" line at the end? Who wants a more caring government?! I'm looking for a much smaller, more responsible, sharply limited government. When I want "more caring," l look to churches, charities, families and neighbors. · Sep 22 at 10:23am

Yes, katievs, Jimmy and Aaron, I agree. I despise the joint invocation of the maternal with the governmental. I am (on present assignment) an official responsible for enforcement of--I believe--a very legitimate aspect of state government's role in protecting life, liberty and property. I try to pour my whole effort into this job and--if possible--would do more. My first and most acute charge is helping to safeguard public health. That secured—but still a serious duty--I also protect business from liability. I think the better expression would be: diligent government.

Edited on Sep 26, 2010 at 8:21am

Would you like to comment on this Conversation?

Become a Member for $3.67 a month.

Join the Conversation
Already a member? Sign In
Loading
Welcome Visitor

Already a Member?
Please Sign In

Become a Member to enjoy the full benefits of Ricochet:

Join Ricochet today!

Already a Member? Sign In