Niche Broadcasting For Half Of America
I read my news online rather than watch it, but I still have to congratulate Fox News. Today it is celebrating 10 years of absolute media dominance in the cable landscape:
Fox News launched 15 years ago with a mix of news in daytime and talk at night.
Within five years, the network was topping CNN and has been there ever since.
During 2011, FNC averaged 1.86 million viewers in prime time. MSNBC averaged 775,000 and CNN had 689,000. On a total daily basis, FNC averaged 1.07 million, CNN 479,00 and MSNBC 434,000.
For January in prime time, FNC has averaged 1.98 million, CNN 875,000 and MSNBC 817,000.
My favorite quote about this comes from, who else, Charles Krauthammer. Back in May, Bill O'Reilly asked him about a poll showing that Fox News was far and away the most trusted network. How is Fox compared to the rest of the media, he asked:
KRAUTHAMMER: It's extremely powerful for one major reason. It broke the monopoly that the left had, the liberals had on all the media for about 30 years. ABC, NBC, CBS, NPR, PBS, the major papers, as you mentioned earlier, the universities, all of the commanding heights of the culture. Here comes one network with a different point of view, one that is an anathema to the liberal elites, and not only succeeds, succeeds resoundingly. It's what I've always said about the genius of Rupert Murdoch and Roger Ailes. They found a niche in the audience for American broadcast news and it was half the American people.
It is certainly true that Fox News can be proud of its product and success. But that success is also an indictment of how dramatically other networks have failed this audience.
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May '11
Re: Niche Broadcasting For Half Of America
So why is it that every airport in the U.S. continues to blare CNN at every gate?
Aug '10
Re: Niche Broadcasting For Half Of America
Because it doesn't offend foreigners?
Jul '11
Re: Niche Broadcasting For Half Of America
Miss Piggy suggests it's not even news.
Jul '10
Re: Niche Broadcasting For Half Of America
She's just in classic show business denial of being in the 1%. Downtwinkles.
Jan '11
Re: Niche Broadcasting For Half Of America
CNN has reached the point where it's harmless when it's not annoying.
Sep '10
Re: Niche Broadcasting For Half Of America
CNN is the network so fine its tv fit for not just one King, but two.
Edited on Jan 31 at 9:16amJun '10
Re: Niche Broadcasting For Half Of America
I like watching TV news hosts that don't hate me.
Jun '11
Re: Niche Broadcasting For Half Of America
Mollie Hemingway
It is certainly true that Fox News can be proud of its product and success. But that success is also an indictment of how dramatically other networks have failed this audience. · · 26 minutes ago
Great post. But I'm not so sure the other networks "failed" the Fox News audience. To fail someone is to give a damn about them in the first place. The networks you mention continue to this day to hire only people who share the Left's monochromatic view of the world. It's not failure. It's willful disdain.
Jul '11
Re: Niche Broadcasting For Half Of America
Sisyphus
She's just in classic show business denial of being in the 1%. Downtwinkles. · 36 minutes ago
Who'd have thought puppets were limousine liberals?
Dec '10
Re: Niche Broadcasting For Half Of America
I suppose it's time for an avatar change then. Damn.
May '10
Re: Niche Broadcasting For Half Of America
Dominance is in the eye of the beholder. Consider this:
On average, FNC's dinner hour telecast, Special Report with Bret Baier, pulls in around 2.1 million viewers. Al Sharpton draws 800,000 for MSNBC and John King around 500,000 for CNN.
Meanwhile, the three traditional broadcast network newscasts draw a combined 21.6 million viewers, or seven times the amount of people watching cable.
FNC may be leading the league, but the league is AAA.
Mar '11
Re: Niche Broadcasting For Half Of America
CNN is Sweden?
Jan '11
Re: Niche Broadcasting For Half Of America
Or Vermont.
Dec '10
Re: Niche Broadcasting For Half Of America
I'm sure the leggy blondes don't hurt Fox's ratings either.
Jun '10
Re: Niche Broadcasting For Half Of America
AT&T just moved it up a tier in their U-verse bundles. So now it cost $10.00 more a month to watch (not available on the first two tiers).
May '10
Re: Niche Broadcasting For Half Of America
That's in response to this:
Fox News Almost as Important as ESPN
Apr '11
Re: Niche Broadcasting For Half Of America
Misthiocracy
Because it doesn't offend foreigners? · 9 minutes ago
FOX's lack of interest in selling a foreign version is something that I sorta admire them for, sorta despair of. Hopefully no one will watch non-internet TV in 10 years, FOX will become many channels, too, and the issue will become largely moot.
May '10
Re: Niche Broadcasting For Half Of America
FNC is not an international brand. But their SkyB is. Murdoch and NewsCorp markets that very well.