Romney's new campaign ad, which is geared toward a broadly Hispanic (or specifically Mexican) audience, will be the first time many in the target demographic learn that a) Mitt Romney has a vaguely ethnic looking son; and b) Mitt Romney's father was born in Mexico.

TRANSLATION: I'm Craig Romney. I want to tell you about how my father, Mitt Romney, thinks.  He really values the fact that we're a nation of immigrants.  My grandfather George was born in Mexico.  For my family, the greatness of the United States is about how we respect and help everyone, regardless of where we've come from.  As president, my father will work toward a permanent solution for the system of immigration, working with leaders of both parties. I invite you to listen to him.

I'm Mitt Romney, and I approve of this message.

Thus far in the campaign, ads have been structured around what candidate Romney would accomplish on Day One of his presidency.  This ad bucks that trend and delivers more of a personal and biographical note than any of the others we've seen.  I like it.

Comments:


A.D.P. Efferson, Guest Contributor

I like the ad too.  It's nicely done, and I think it's a much needed infusion of humanity into what is otherwise widely perceived as a sterile campaign.  

Barkha Herman
Joined
Jul '11
Barkha Herman

True.  Unlike Obama's recent confession (I thought policy was enough, but we need story telling); story telling is more appropriate for the candidate Romney than it is for President Obama.  The time for policy will be next year.  After all, unlike the big O, Romney didn't have time to write a couple of biographies before the age of 40.

flownover
Joined
Aug '10
flownover

Espero que si .

BrentB67
Joined
May '12
BrentB67

We are a nation of immigrants most by choice, some otherwise, but one thing that used to bind us all together as Americans was that we tried to blend in and be proud of being Americans and nothing more important than learning the language. My paternal grandparents were teenagers when they arrived from Italy. I only knew my Grandmother and she spoke Italian around the house occasionally, but in public it was always English because she was more proud to be an American than she was of her Italian heritage.

If we are going to continue to be a nation of immigrants that blend together in America I think it is imperative we speak one language. I like Mitt Romney, but think it is disgraceful that a candidate for President runs an ad in a language other than english. I think it is weak and pandering.

Edited on July 18, 2012 at 9:11pm
tabula rasa
Joined
Jun '10
tabula rasa

Each of my three sons served LDS missions where they learned Spanish:  the Canary Islands (Spain), Houston, and Oaxaca, Mexico.

I'm certain Craig Romney, like my sons, served an LDS mission among Spanish speakers; thus the fluency.  

I liked the ad too.  He makes a connection, and says he'll work to solve the immigration issue.  No big promises, just the assurance of adult leadership.  

tabula rasa
Joined
Jun '10
tabula rasa

BrentB67: 

If we are going to continue to be a nation of immigrants that blend together in America I think it is imperative we speak one language. I like Mitt Romney, but think it is disgraceful that a candidate for President runs an ad in a language other than english. I think it is weak and pandering. · 14 minutes ago

Edited 13 minutes ago

Brent:  I agree with the underlying sentiment, but let's face it, a large piece of the electorate speak Spanish as their first language, and in many cases their only language.  Should Romney ignore them?  It's not like he invented the idea of doing this.  You don't think Rubio did the same thing in Florida?

Our priority must be victory.  If this helps in Florida or NM, or any other state, good for Mitt.

He didn't cause the immigration, non-assimilation problem. But you can bet he'll deal with it better than the second Obama administration.

Diane Ellis

tabula rasa

BrentB67: 

If we are going to continue to be a nation of immigrants that blend together in America I think it is imperative we speak one language. I like Romney, but think it is disgraceful that a candidate for President runs an ad in a language other than english. I think it is weak and pandering.

Brent:  I agree with the underlying sentiment, but let's face it, a large piece of the electorate speak Spanish as their first language, and in many cases their only language.  Should Romney ignore them?  It's not like he invented the idea of doing this.  You don't think Rubio did the same thing in Florida?

Our priority must be victory.  If this helps in Florida or NM, or any other state, good for Mitt.

Ads like this aren't solely geared toward Hispanic voters, but also to recent immigrant non-voters who will someday vote (and will bring to bear what they know about the parties when they do) or who influence people who vote.  My Mexican grandmother (legal resident/non-citizen), for instance, doesn't speak a drop of English, but I'd want her to see this ad.

Cornelius Julius Sebastian
Joined
Jun '12
Cornelius Julius Sebastian

Que bueno!

BrentB67
Joined
May '12
BrentB67

I am all for effective marketing and all credit to Gov. Romney - with his business acumen he has forgotten more about marketing than I will probably ever know.

This just feels like we are giving up. I want my hispanic friends to be on our team, they will bring a lot to the fight, but our team speaks english.

I think about all the generations that came before us. If my Grandmother saw a political ad in Italian she would specifically not support the candidate and she would be offended. Now it seems like instead of lifting everyone up to the American standard we would rather pander to the lowest denominator - 'come to America, enjoy the liberty, but don't bother trying to fit in'.

raycon and lindacon
Joined
Oct '10
raycon

BrentB67: I am all for effective marketing and all credit to Gov. Romney - with his business acumen he has forgotten more about marketing than I will probably ever know.

This just feels like we are giving up. I want my hispanic friends to be on our team, they will bring a lot to the fight, but our team speaks english.

I think about all the generations that came before us. If my Grandmother saw a political ad in Italian she would specifically not support the candidate and she would be offended. Now it seems like instead of lifting everyone up to the American standard we would rather pander to the lowest denominator - 'come to America, enjoy the liberty, but don't bother trying to fit in'. · 6 minutes ago

The election is in less than four months.  Kamakazi electioneering that refuses to acknowledge the ACTUAL FACTS of American demographics. whether pathological or historic, is foolish statement making.  I, and most of Ricochet share your dislike for the pandering and multi-culti politics of America.  That is a reality that we ignore at not only our peril, but also our children's.

I have many problems with Mitt, but he is ours.

flownover
Joined
Aug '10
flownover

Too bad he doesn't have a black relative who can rap an ad out.

Come on, there are lots of spanish speaking television stations, radio stations operating in country these days. Heck that's where the growth has been with Univision, others. Not doing the ad in spanish would be the copout . You can bet that Obama has his folks out there, heck they were advertising for food stamps the other day in spanish. That is the strength of incumbency for a wardheeler like Obama, passing out goodies.

This is all you need to read about why it's necessary.

Edited on July 18, 2012 at 11:09pm
Astonishing
Joined
Nov '11
Astonishing

Diane Ellis, Ed.: . . . .

TRANSLATION:  . . . the greatness of the United States is about how we respect and help everyone, regardless of where we've come from. . . .

  . . . .

This nation should welcome immigrants, lots and lots of them, IF they sign on to this nation's founding principles.

But this ad teaches some very wrong lessons:

1. Hispanic immigrants need not learn English. The GOP should address itself to Hispanics, but Hispanic-friendly ads need not be in Spanish.

2. Everyone gets respect. The correct message is "Everyone gets respect, if they deserve it, but not if they don't, regardless of where they come from." That's an important distinction  because the primary risk within democratic regimes is that the equality-loving egalitarian instinct, especially when pandered to, can lead first to an unwillingness, and then to an inablity to distinguish the worthy from the unworthy.

3. The federal government is here to help everyone. Romney is running for chief executive of the federal government. This ad suggests that Romney misunderstands the central government's proper role in our federal system and his role as its chief executive.

Edited on July 19, 2012 at 1:54am
Adam Freedman

Slight correction.  Mitt's father (not grandfather) was born in Mexico (he's Craig's grandfather).  When George ran for president, there was speculation that he couldn't get around the "natural born" clause.  But of course he didn't get that far.

Adam Freedman

But otherwise I agree with your analysis!

John Marzan
Joined
Oct '10
John Marzan

flownover:

This is all you need to read about why it's necessary. · 5 hours ago

Edited 5 hours ago

so how long before texas and arizona become battleground states?

Not JMR
Joined
Nov '10
Not JMR

Why is Craig's Spanish so much better than his dad's?

Diane Ellis
Adam Freedman: Slight correction.  Mitt's father (not grandfather) was born in Mexico (he's Craig's grandfather).  When George ran for president, there was speculation that he couldn't get around the "natural born" clause.  But of course he didn't get that far. · 13 hours ago

Yikes! Thanks for catching that.

James Of England
Joined
Apr '11
James Of England
Not JMR: Why is Craig's Spanish so much better than his dad's? · 7 hours ago

He lives in San Diego and was a missionary in Chile.

Astonishing

This nation should welcome immigrants, lots and lots of them, IF they sign on to this nation's founding principles.

But this ad teaches some very wrong lessons:

1. Hispanic immigrants need not learn English. The GOP should address itself to Hispanics, but Hispanic-friendly ads need not be in Spanish.

1. Romney fought pretty hard for English integration in education in Massachusetts. It wasn't a popular cause, but it's one he believes in. No one is going to feel comfortable being monolingual because they could still speak to the son of the President if need be.

James Of England
Joined
Apr '11
James Of England

Astonishing

Diane Ellis, Ed.: . . . .

TRANSLATION:  . . . the greatness of the United States is about how we respect and help everyone, regardless of where we've come from. . . .

  . . . .

2. Everyone gets respect. The correct message is "Everyone gets respect, if they deserve it, but not if they don't, regardless of where they come from." That's an important distinction  becausethe primary risk within democratic regimes is that the equality-loving egalitarian instinct, especially when pandered to, can lead first to an unwillingness, and then to an inablity to distinguish the worthy from the unworthy.

3. The federal government is here to help everyone. Romney is running for chief executive of the federal government. This ad suggests that Romney misunderstands the central government's proper role in our federal system and his role as its chief executive.

2. I disagree. We aim to treat our prisoner and drug addicts with respect. That doesn't mean that we treat them equally, or don't punish them as need be, perhaps unto death, but America is a Christian nation, and we don't carve out some people as beyond love.

3. "America", not the feds, helps everyone. Even Presidents can be patriotic.

TheRoyalFamily
Joined
Nov '10
TheRoyalFamily

There are lots of folks who speak English just fine that watch Univision or Telemundo. Not putting ads on those stations, when you can bet your opponent is, is just dumb. They are there, and they are useful.


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