Mitt Romney Wants to Be President of Un País De Inmigrantes
Romney's new campaign ad, which is geared toward a broadly Hispanic (or specifically Mexican) audience, will be the first time many in the target demographic learn that a) Mitt Romney has a vaguely ethnic looking son; and b) Mitt Romney's father was born in Mexico.
TRANSLATION: I'm Craig Romney. I want to tell you about how my father, Mitt Romney, thinks. He really values the fact that we're a nation of immigrants. My grandfather George was born in Mexico. For my family, the greatness of the United States is about how we respect and help everyone, regardless of where we've come from. As president, my father will work toward a permanent solution for the system of immigration, working with leaders of both parties. I invite you to listen to him.
I'm Mitt Romney, and I approve of this message.
Thus far in the campaign, ads have been structured around what candidate Romney would accomplish on Day One of his presidency. This ad bucks that trend and delivers more of a personal and biographical note than any of the others we've seen. I like it.