"It's Called Obamacare because the President Cares"
Last August at a stop in Cannon Falls, MN that he made as part of his bus tour through America, President Obama said,
...part of the Affordable Care Act, health care reform, also known as Obamacare —by the way, you know what? Let me tell you. I have no problem with folks saying 'Obama cares.' I do care. (applause) If the other side wants to be the folks who don't care, that's fine with me. But yeah, I do care about families who've been struggling because of crushing health care costs.
This was, best I can tell, his earliest attempt to actually embrace the Obamacare pejorative. Now the Washington Post's "The Fix" blog is reporting that the Obama reelection campaign is adopting "I like Obamacare" as a central meme of the reelection's social media efforts.
As it turns out, you can purchase your very own "I like Obamacare" pack (pictured above) at the Obama for America store for just a little less than my monthly health insurance premiums have increased due to Obamacare in 2012 alone. Listed as the description next the tee, bumper sticker, and button combo: "It’s called Obamacare because the President cares. Show that you do too."