The Washington Post began a piece on Mitt Romney's presidential campaign strategy by saying his golden rule is "confidentiality of strategy.”
It goes on to explain how tight-lipped Romney is when discussing campaigns and why:
“It will come as no surprise to you that in the business world, and in the political world, that we tend not to reveal our strategy to our competitors, so you’ll wait and see what we’ll do,” Romney said.
He opened an Iowa headquarters in Des Moines, had film crews there earlier this month, and some are speculating that he may actually try to make a play in the state. He responded to reporter's queries by saying he was keeping most of the strategy secret:
“I don’t want to tell my competitors. I’d tell you if you won’t tell anybody,” Romney said, laughing.
Romney added: “What I want to do is keep until the last possible moment what our plans are, but you can expect that we’re getting closer now, and as we get closer we will go up on the air. This is a calculation of how much money we have to spend and when is the right time to go up, but I wouldn’t expect to be waiting weeks and weeks. It’s got to come relatively soon, and it’ll happen in the early primary states.”