The Washington Post began a piece on Mitt Romney's presidential campaign strategy by saying his golden rule is "confidentiality of strategy.”

It goes on to explain how tight-lipped Romney is when discussing campaigns and why:

“It will come as no surprise to you that in the business world, and in the political world, that we tend not to reveal our strategy to our competitors, so you’ll wait and see what we’ll do,” Romney said.

He opened an Iowa headquarters in Des Moines, had film crews there earlier this month, and some are speculating that he may actually try to make a play in the state.  He responded to reporter's queries by saying he was keeping most of the strategy secret:

“I don’t want to tell my competitors. I’d tell you if you won’t tell anybody,” Romney said, laughing.

Romney added: “What I want to do is keep until the last possible moment what our plans are, but you can expect that we’re getting closer now, and as we get closer we will go up on the air. This is a calculation of how much money we have to spend and when is the right time to go up, but I wouldn’t expect to be waiting weeks and weeks. It’s got to come relatively soon, and it’ll happen in the early primary states.”

Intriguing ...

Comments:


K T Cat
Joined
Sep '10
K T Cat

What does "Iowa suprise" even mean?  All he can do is debate, give speeches and run ads.  That's pretty much what everyone's been doing for quite some time, him longest of all.

The King Prawn
Joined
Dec '10
The King Prawn

I thought conventional wisdom was that a candidate can have Iowa or Hew Hampshire but not both. Is this perhaps a contingency plan against Newt since his rise has been actually building since the debates started? Romney being the strategic type that he is would have started planning for Newt after his second debate with all applause lines.

BradnSA
Joined
Sep '11
BradnSA

"Romney said, laughing"

I'd like to hear that.  Was it a real laugh or an Ed McMahon laugh?

Percival
Joined
Mar '11
Percival
K T Cat: What does "Iowa suprise" even mean?  All he can do is debate, give speeches and run ads.  That's pretty much what everyone's been doing for quite some time, him longest of all. · Nov 21 at 8:28am

He could announce something so unexpected and awesome and unifying that everyone, even those with doubts about him, will flock to his banner.

A new policy, a new proposal, a running mate...?

Yeah, I don't think so either.

Back in the late nineties, there was a big, slowly-building, sustained campaign about a new invention that was going to fundamentally change the lives of everyone on the planet forever.  It went on for weeks.  People at work tried to guess whatever could it be. It was...

...the Segway.

Moral: Don't oversell surprises.


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