How to Get Ahead in Advertising
Claire Berlinski, Ed. ·
September 16, 2011 at 4:02pm
This made my day in so many ways.
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Comments:
Re: How to Get Ahead in Advertising
I was just about to post this! I think it's fascinating. And it is an interesting ad strategy that must have been the result of much market testing -- so I'm glad that consumers still care about "the American way."
May '10
Re: How to Get Ahead in Advertising
I have heard people in Texas say this, and have said it myself, since the bailouts began. Ford's marketing teams didn't invent this appeal.
Sep '10
Re: How to Get Ahead in Advertising
Your post reminds me of the ironically named People for the American Way. I guess there's more than one American way. In any case, bravo Ford for following the real American way.
Apr '11
Re: How to Get Ahead in Advertising
My late father was a Ford dealer. He would be proud.
Jun '10
Re: How to Get Ahead in Advertising
Uh Oh. Another entry on AttackWatch.com. Ricochet, Ford and this poor guy.
Dec '10
Re: How to Get Ahead in Advertising
Well, I run a committed Toyota family (all 3 vehicles, btw, were made in the USA), but this is great. I still believe that "too big to fail" might yet fail, so I'm not going to buy GM or Chrysler any time soon.
Oct '10
Re: How to Get Ahead in Advertising
This can only mean one thing - that Ford, like the GOP, has been taken over the anti-government tea-bagger types, and that they want people who have no health insurance to die.
Edited on September 16, 2011 at 6:19pmJan '11
Re: How to Get Ahead in Advertising
Its interesting on another level, these ads are focus tested - that research is clearly indicating that this message resonates with Americans.
If it can sell cars & trucks, it can 'sell' entitlement reform, elimination of loopholes & subsidies, political parties & candidates.
Aug '11
Re: How to Get Ahead in Advertising
Thanks for posting. Hadn't seen this ad yet here in KC although we have both a Ford and GM plant. On another note...our local UAW (Ford Workers) vote to strike recently depending on the outcome of contract negotiations. They feel that since Frod has increased their revenues in the last 18 months or so, it's time for them to get back the concessions they made recently.
Apr '11
Re: How to Get Ahead in Advertising
As Aaron points out a lot of people have made these remarks since the bail-outs. What is interesting to me is why Ford now feels safe to make those remarks in a commercial. Is this another sign of the weakness of the Obama administration? Would Ford have suffered some retribution for this message two years ago?
Aug '10
Re: How to Get Ahead in Advertising
Now if we can just get them to start making Broncos again. Go Ford !!
Those Toyota products are darned hard to beat, but the turning radius on a Bronco is awesome. I think the F-150 should join the Model A and Model T in the Hall of Fame.
GM ? Chrysler owned by Fiat ? Ha ha ha. Let's not forget what they did to two hundred years of contract law here.
Aug '10
Re: How to Get Ahead in Advertising
My brother and me have been lately noodling with buying moms a new Fiesta. Now. after seeing this, I'm half-ready to give her mine (only 60K) and buy myself a new Fusion, flaming blue with black guts, of course.
May '10
Re: How to Get Ahead in Advertising
My son-in-law got me to sit through these videos promoting Ford's Ecoboost technology; they are actually pretty interesting:
2011 Ford F-150 Ecoboost Torture Test - http://www.youtube.com/watch?v=737cF7f5U44
Ford F-150 EcoBoost Torture Test Episode 2: Hauling Timber -http://www.youtube.com/watch?v=G0yTTvh_Ikg
Ford F-150 EcoBoost Torture Test Episode 3: 24 Hours of NASCAR Track Testing - http://www.youtube.com/watch?v=NxN3JnQ47b0
Ford F-150 EcoBoost Torture Test Episode 4: Head to Head - http://www.youtube.com/watch?v=-W_bbzRLdDM
Ford F-150 EcoBoost Torture Test Episode 5: Baja - http://www.youtube.com/watch?v=r4Pi00oBv3Q
Ford F-150 EcoBoost Torture Test Episode 6: Teardown - http://www.youtube.com/watch?v=lToZuwbQhLk
Edited on September 16, 2011 at 10:08pmJul '10
Re: How to Get Ahead in Advertising
U.! S.! A.! U.! S.! A.!
flownover: !!
I think the F-150 should join the Model A and Model T in the Hall of Fame.
. · Sep 16 at 12:39pm
I second the motion.
May '10
Re: How to Get Ahead in Advertising
Definitely indicative of a tipping point. There's a radio ad here for windows where some guy mocks "that Obama money". Times they are a changin'.
And I got an F-150 after years of Chevy 1500's for just the reason as that guy in the commercial. There's got to be plenty of us.
Sep '10
Re: How to Get Ahead in Advertising
The man in the commercial talks more about his views in a homemade video that he posted to YouTube.