How to Communicate Legislative Successes in 140 Characters or Less
When the polls leading up to this week’s elections showed a Republican tide coming, the President and his people were quick to take the blame. The problem, as he and they saw it, was he wasn’t communicating his legislative successes well enough. When the votes started to be counted and it was clear the GOP was going to rack up a lopsided number of victories, the press was quick to fault the President. His error? He wasn’t communicating his legislative successes well enough. Now that the dust is settling and there’s been more sober analysis, the President has sat down for an interview with 60 Minutes, to be broadcast on Sunday, in which he finally explains his party’s shellacking: he wasn’t communicating his legislative successes well enough. Who says politicians can’t learn from their mistakes?
As someone who has had some dealings with the public, I thought I would offer a suggestion to the President on how he might more effectively communicate to the American people. I think the answer is Twitter. With a limit of 140 characters per Tweet, the messages would be short enough for a confused electorate to understand.
“Another legislative success today. Later had to clean up after the dog again.”
“Great milkshake at the WH. Might see JoeB later. Had another legislative success.”
“Met with Boehner. Piece of work. Wants to mess with my legislative successes.”
You get the idea. Short and snappy. Humanizing elements.
“Talking on phone with Reid. Doesn’t know I’m Tweeting. Cool.”
And today would be a good day to start. It's "Follow Friday" on Twitter.