Okay, so let's be honest: the die is cast. Whatever happens on Tuesday is going to happen. We can do what we can to get out the vote -- and if you're in a swing state (which at this point means Pennsylvania, Ohio, and maybe Wisconsin) then please do what you can to get folks to the polls. And by "folks" I mean ... well, you know what I mean.
But for most of us, Tuesday can't come soon enough.
So, let's take our minds off of the obvious stuff. And think about:
The way hotels smell. It's something hotels think about a lot, apparently. From the travel site Skift.com:
Most major international hotel chains - including Holiday Inn, Marriott, Sofitel, Le Meridién and The Ritz-Carlton - already diffuse their unique aromas throughout their properties, but smaller brands have started focusing on fragrance as well. In fact, many have taken scent branding a step further and begun selling a hotel’s fragrance in room sprays, scented sticks and even candles.
Science backs up investing in fragrance, which directly accesses the brain’s limbic system, the area that processes memories and emotions, according to Simon Harrop, CEO of Brand Sense, an agency that advises companies on how to reach consumers across all senses. Since scents are shown to evoke particular feelings - like lavender does with relaxation - emotions always are at play when it comes to establishing brand preference, Harrop says. It explains why big-name chains are keen to use signature fragrances.
Holiday Inn has a smell? Um, okay, if you say so. And I've been in plenty of Westins, but I never noticed this:
Strategically positioned at entrances to greet guests as they arrive, ScentWave scent delivery systems from ScentAir UK offer a light and refreshing White Tea welcome in Westin hotels worldwide. Westin has taken the idea of sensory branding and signature scent to a whole new level. They now offer candles, oils and even a home version of the ScentWave system to consumers; all of which deliver their custom-developed White Tea fragrance. “Scent is the most memorable of the senses and we feel scent is an exciting and important part of the guest experience.” comments the Senior vice President of Westin Hotels and Resorts.
I'm just happy when they change the sheets. I always hate seeing that little note on the bed or in the bathroom, asking us to reuse towels and sheets "for the environment."
Maybe if they changed the sheets and towels more often, they wouldn't need all that air freshener.