In one of those great ironies of capitalism, the sadistic little bastard the Cuban people knew as Che Guevara has been transformed into a chic marketing icon. My good friend Mike Gonzalez of the Heritage Foundation has an interesting piece on how Mercedes Benz has now become the latest to do down the Che route, launching a new car under his image. This is his lead paragraph:
There's something about Che Guevara that convinces older European men that they will become cooler through association with his "brand." We saw that again yesterday when Mercedes-Benz Chairman Dieter Zetsche launched a new car under a banner picture of Guevara. Years ago, an equally desperate Anglican clergyman tried to stem dwindling congregations with a poster of Guevara wearing a crown of thorns. The hip slogan? "Meek and Mild?"