In the comments in the latest podcast post, there’s a general discussion about how often – and how insistently – we pitch our listeners on the joys of a Ricochet membership.
In other words, some of our listeners are, like, Dudes, come on.
We get it. Honestly.
Our policy and practice in this stuff is evolving, of course, and we hate to think we’re irritating our listeners with pitches, but like everybody else in the world, we’re just trying to keep the lights on and the trains running. Our free, flagship podcast has a couple of very fine sponsors – and they have to keep the lights on, too – but more importantly, it’s an opportunity for us to tell our listeners – the vast majority of whom are not members – just how great it would be if they’d join.
Our podcasts have almost 100,000 listeners. And I assure you, we’ve got fewer members. Alotfewer. If half of our listeners were members – heck, if 30% were – we’d be popping champagne and sponsoring meet-ups and launching a whole slew of new initiatives and building out the features on the site.
Okay, not complaining. Building a business and a brand takes time, and we knew when we started that what we were really trying to do, in order, was:
- Save the country.
- Build a vibrant community of smart and thoughtful center/right Americans who would have their voices heard in DC and elsewhere.
- Have fun and entertain ourselves and like minded people worldwide with civil, witty, meaningful conversations.
- Reach out to and connect with conservatives across the country – and the globe – who often feel isolated and alone.
- Make some sweet, sweet cash.
To do all of that, we’ve got to let people know that being a member of Ricochet is a great deal – you get access to terrific podcasts, the fun of joining in on some great conversations and the ability to start your own, you become a part of a growing and influential network of Americans who are deeply engaged in steering this country back in the right direction, and you take part in that rare thing on the internet: a civil conversation. Those are rare on the interwebs.
And at $3.67 per month -- less than a buck a week -- it's a fantastic deal. If you're a member, thanks. If you're not, please join. Right now.
You see, here’s what we’ve learned: when we ask people to become members, they do. When we stop in the middle of a podcast and talk about membership, memberships go up. Memberships go up.
So we’re in a bit of a pickle. We never want to irritate or annoy the members we have, and for whom we have enormous gratitude and respect. But we need more of them.
So please accept our apologies if the membership pitch during the podcast gets up your nose. Please know we’re not trying to be annoying. We’re just pushing our cart down the road, trying to catch a dime, trying to keep the enterprise running.
And just to be clear, of the items in the list above, the most important is the first one. We’re honored to be in the foxhole with all of you.
Oh, and hit the “Invite Friends” button, too.