A few weeks ago, I noted with disgust the cover of Time magazine, headlined Why Israel Doesn't Care About Peace. I suggested that their editorial line had of late become so frankly hostile to Israel that it would be worthwhile to ask who their advertisers were.
An old friend of mine, with whom I've been arguing about politics literally since I was fifteen years old, wrote to me to object. I'll call him "Red Sean." Red Sean felt my suggestion was analogous to precisely the kind of ugly conspiracy theory I would usually deplore:
My dear friend, I don't think it's wise to question the motives of every news organization that disagrees with you. Take it at face value and dispute it on its merit. Otherwise it gets ugly. It is usually my Jewish friends who get uncomfortable at the mention of the close connection of various individuals in government and media with Israel. Those who point out the close ties are deemed anti-Semitic conspiracy theorists. We can't have it both ways.
A fair point. I generally agree that we'd all be well-advised to begin by arguing with an article's facts, not with the ethnicity or nationality of the newspaper's advertisers. In the case of the article in question, there are more than enough facts with which to argue.
That said, media consumers have every reason to ask who's funding the newspaper they're reading or the television show they're watching. News magazines run on advertising, and of course publishers gear content toward the advertisers' preferences, both consciously and unconsciously. This is why you'll never see a fashion magazine running an article titled, "Actually, all that makeup just makes you look shallow, garish and phony."
Is it anti-Semitic to intimate that Jews control the American media? Yes, because they don't. Jews are statistically over-represented in journalism, as they are in all the professions. They're still very much the minority. Most of the major media (what's left of it) is now owned by publicly traded international corporations, who answer to institutional investors and advertisers. They follow the money, not the dictates of the International Zionist Conspiracy, because they have no choice.
Is it anti-Arab to note that the Gulf States are significant advertisers in this media? No, it is not. That's a fact, not a prejudice. Is it anti-Arab to note that the Gulf States have a lot more money for advertising than Israel or other businesses and entities associated with Jews? No, it is not. Again, this is a fact, not a prejudice. The GDP of Saudi Arabia alone is more than twice that of Israel. Financially, the Gulf States have vastly more clout than all the world's Jews put together.
Time Inc. is partnered with ad buyer Starcom MediaVest Group. Among their clients are Coca-Cola, GM, and Emirates Airline. In Starcom's own words:
A wholly owned subsidiary of Paris based Publicis Groupe Media, SMG MENA is present in eight offices spanning the Arab world, from Dubai to Morocco, and is backed by a global network of 110 offices in 67 countries. Its client roster boasts many leading local, regional and multinational companies. SMG MENA focuses on delivering connections that captivate by inventing and mastering engaging touch points, and creating and activating transformative ideas that connect brands to consumers.
The network has enjoyed annual double-digit growth since it launched in 2000. Among its wins in 2008/2009 are Emirates Business, Fox Movies, Hermes, Nakheel, Samsung and Masdar.
SMG MENA has been named the top media shop in the MENA region in terms of billings by RECMA, the leading independent global monitoring and ranking source.
At roughly the time this "win" was announced, this article appeared in Time. I'd say this piece is verging on what in the trade is called "advertorial."
This doesn't mean the Emirates are dictating Time's editorial line, censoring its articles, or controlling the world's media agenda. It just means that Time is a business. These are very rough days for news magazines. Newsweek was just sold for a dollar. Time's editors obviously know they're holding on to their jobs by a thread, and they're human. This has got to make them just that little bit less likely to risk biting the hand that feeds them by running big cover-stories titled "Why the Palestinians Don't Want Peace," or "Is America Anti-Semitic?"
It's neither anti-Semitic nor anti-Arab to ask the question, "What influences trends in media coverage?" But it is anti-Semitic to conclude, "a sinister conspiracy of Jews," if in fact the evidence points right in the other direction.
You feel me, Red Sean?
Attention, Gulf States: I welcome you to prove me wrong. Just put me on your payroll. If you keep the spigot open and let me write whatever I please, I'll take it all back.