Why the ad for Ricochet at the start of Delingpole?
Delingpole's a subscriber-only podcast -- you don't have to advertise to us.
Answer by Yeah...ok.
I've given downloaded podcasts to friends (i.e. non-members), law talk mostly.
I give Jennifer Ruben podcasts to people I don't want as members.
Answer by Leigh
Turns out... it's not subscriber-only. I ran into it on the Telegraph website, here. Apparently, we're trying to hook some British membership.
(Note to the marketing team: try a good cup of Earl Grey tea rather than coffee, if you want to adjust marketing to local tastes...)
Answer by Busy System Admin
As others have pointed out, our subscriber-only podcasts do get a wider distribution than just members. It is tricky to find a way to charge for content and popularize it at the same time, so we've come up with several exceptions where premium content is made available to others to help popularize it and the site.
Another example is the Member Feed. If a Member shares something from the Member Feed on Twitter or Facebook, or copies the link address and sends it to someone, people will be able to follow the link in and see that particular conversation only, even if they are not members. However, they still won't be able to see the full listing of conversations on the Member Feed.
You get a better experience and fuller access as a Member, and there are some things that will always be Member-only.