What Are Some Great Fundraising Ideas For City Council Campaign?
I'm a treasurer now on a city council campaign. The city is about 100,000 in population and the incumbent we're running against raised $25,000 for her last campaign, to provide some context. We'd like to double that if we can. Of course, we'll be utilizing online donations but we also need to do events where our candidate gets out there in the public eye. Any suggestions?
Answer by Tom Lindholtz
Use the Santorum Iowa strategy. Get out and knock on doors. It's free. It's just not easy.
Answer by Palaeologus
Bereket, I agree with the previous comments/answers. First, 50K is a ton of money for a city council race. By way of example, in my hometown (pop. 130,000, state capital) the hotshot fundraiser had 11.5k, second place was under 7k. Of course, there is much more dough in Cali than in MI.
Getting a good list of likely voters from a competent local source is almost certainly worthwhile, depending on the cost.
Two suggestions to earn:
1. Create a "Finance Council" (or whatever designation you prefer) made up of 4-10 people you know with money. Ask them to donate the max, and to convince 1-5 friends to do likewise. The key here is to create a council that isn't all of the same social circle.
2. Try a "friend-to-friend" mailing campaign. Essentially, you print postcards (they're cheap) which you give to say, 20 sympathizing semi-slactivists. Each of them mails it to 20 friends (the campaign doesn't pay postage, only printing costs) and requests both contributions (in relatively small amounts) and/or volunteerism.
For the record, these are my wife's suggestions. She gives excellent advice as a general rule.