Many of you know that our monthly price is pegged to the price of a grande caffe latte at Starbucks. Well, we've been told by their fine baristas (we check with their flagship store at Pike Place Market in Seattle), that said price has risen from $3.47 to $3.58.
So, effective April 4, our monthly price for new memberships is rising to $3.58. (If you're a member prior to April 4, then your price will remain the same.)
Also, monthly subscribers now have an option to switch over to our discounted annual plan of $29.95. To do this, go to your "My Account" page (using the link in the upper right hand corner), and then hit the "Manage Subscription and Billing" button.
Update: It's official... we can blame global warming. From the New York Times:
In the last few years, coffee yields have plummeted here and in many of Latin America’s other premier coffee regions as a result of rising temperatures and more intense and unpredictable rains, phenomena that many scientists link partly to global warming.