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Hope and Change I Can Believe In
This ad seems to me to strike exactly the right tone for the midterm election. What do you think?
(H/T Jim Geraghty’s Morning Jolt)
Published in General
Saw this this morning on Powerline. Vox hates it, so it is doing its job! Besides, that Lena Dunham ad was just begging to be parodied.
I hate the games that must be played to trick people into voting the right way.
I like it.
Just wrapped up Jay and Mona’s podcast last night and this would seem to be precisely what Mona was proposing in her “populist” Republican message approach as a teaser for the next podcast. Appeal to single “Julia” with a security-oriented message. Address the whole “birth-control” issue but make that the least of their needs.
Only issue I see is that the character is way too normal. Not a visible tatt or cringe-inducing piercing on ‘er. Also no east or west coast slang of any kind? No use of the word “Like” and no “up talk” including ending a most sentences with “really?”
Did like the oh-so-subtle facial change midway through the ad.
I like it. SOMEONE is doing bad things to that young lady, and people need to help her.
So, you are saying she’s too “adult.”
I just saw this ad this morning and LOVED it.
It hit all the right buttons and used precisely the correct tone, but now we need to move forward to make the link between BHO and the entire Democratic party.
I thought that the “his friends” line was pretty much perfect in that regard. An excellent ad.
Agree wholeheartedly; let’s continue to move forward with this in an increasingly less subtle way and start pointing a few fingers at specific individuals!
The line that blew me away: “He thinks the only thing I care about is free birth control but I can’t even keep my own doctor.” AWESOME!
(Sorry for using caps twice in one thread, but I was actually feeling some real hope and change circulating in the air today and I got a bit giddy…)
Excellent work, whoever made it. Do a lot more like these and flood the social networks and legacy media (cable and broadcast) with them for the next six weeks.
Oh, and where can I donate to the outfit that produced this? Good work should be rewarded.
I’d like to know as well.
The group is Americans for Shared Prosperity.
I don’t think paulebe is saying she’s too “adult”. I think he saying she appears to be too responsible to have voted for Obama the first time.
My favorite line: “He’s great at promises.”
Runner up: “I’m looking for someone who gets that this isn’t about him.”
It’s good but what’s wrong with her that she liked him in 2008 and gave him a pass in 2012? Where is the ad that says ‘I knew it from the beginning and I told you so’?
We can’t go there because the majority of the electorate voted for him; there’s the issue of personal pride and reluctance to admit to making a mistake. I was particularly impressed because this ad handled an extremely sensitive subject in a very skillful manner.
You made a mistake? Well, we all do, but this is how we can fix it.
Smart approach.
Hmmm, it doesn’t sell me. But I never voted for the liar or got a tingle up my leg. If it can pull some voters over fine. But elections deal with individual races. You can tie Obama to a particular candidate, but it’s the candidate that’s up for election. A general anti Obama message doesn’t sound like it would do much. The anti Obama feeling is there; now you have to tie a particular candidate to the feeling.
That ad is the brainchild of Ricochet’s own Rick Wilson.
What works so well about this ad is the fact that the writer understands who the audience is. We’re fools to waste taunts on the Democrats when they’re particularly vulnerable to persuasion. Presenting a smart female Obama voter who is signaling that it’s OK to get off the train to nowhere is perfect. Beautiful job, Rick!
Very impressive.
I thought it was an interesting approach but I wasn’t sure if it was going to get more serious or more amusing. It was a strange mix of light and heavy.
I liked the line about Obama thinking all she cared about was birth control but she couldn’t even keep her own doctor.
This is so non-ham-fisted. Every time I watch it I catch another pitch-perfect line.
To most, it sounds like a measured angry woman line leading up to the finale. (“I’m NOT stuck with his friends.”) To those attuned to the issue, it sounds like a disavowal of impeachment.
Agree that it’s pitch-perfect; now, we need one featuring her oh-so-trendily tatted, tastefully bejeweled younger sister who’s pulling the poster of “The One” off her bedroom wall. Wonderful, Rick!