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The Devil Votes Obama

It’s a good rule of thumb that if a word or phrase is only used by political consultants then its value to the English language is near zero. One such word is “optics,” a term of art for how a bit of news will be perceived by the public at large, which is only used by people who bill by the hour.

Now, it just so happens that Barack Obama has a lot of those people on payroll, which is why they should be telling the president that the “optics” of

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