Kia Motors’ New Target Audience: Pedophiles!

From member EJHill, I learn that an ad agency working on behalf of Kia Motors in Brazil thought that the perfect way to sell consumers on their new dual-zone air conditioning system would be by getting into the mind of pedophiles who sexualize young children.

I’m in no way joking.

And what’s worse is that it was just awarded the Silver Press Lion at the

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