Did You Just Say “President Romney”?

There are a few things that struck me about this new campaign ad from Team Romney:


The positive tone contrasts nicely with the negative rhetoric we’ve been hearing recently. The subtext to it all is great — it digs at the failures of the Obama Presidency without overtly talking about.

Did you notice how many times they say “President Romney”? I think it’s good campaign strategy — getting people comfortable with the idea of Romney as president.


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