Did You Just Say “President Romney”?

There are a few things that struck me about this new campaign ad from Team Romney:

http://www.youtube.com/watch?v=GzK3ZX7hvzg

The positive tone contrasts nicely with the negative rhetoric we’ve been hearing recently. The subtext to it all is great — it digs at the failures of the Obama Presidency without overtly talking about.

Did you notice how many times they say “President Romney”? I think it’s good campaign strategy — getting people comfortable with the idea of Romney as president.

Fi…

  1. Lady Bertrum

    I wonder if the Romney strategy isn’t “Quiet Competence” ala Silent Cal?   Sometimes when people speak quietly others quiet down so that they can hear what they might be missing.  If Romney stays positive in the face of nasty shouting, voters may just want to hear him.

    No drama Obama has turned into Drama Queen Obama. - All Obama 24/7.

  2. Franco

    Is it just me, or does the overall format of political ads need a complete makeover? Same music, same images, blah, blah. I saw this ad a million times already. Asking if it has any effect on me whatsoever? Not really. I think because the format is just like every other lying politician’s ad – from both parties – the viewer tends to discount whatever content there is.

    Not much is promised, there is nothing about our biggest problem (runaway spending)  and the wimpy language about Obamacare is alarming.

  3. Robert Bennett

    Newt and Rick both had on their day one plans to recognize Jerusalem as the capital of Israel.  That would be another good addition.

  4. Misthiocracy

    A focused set of specific, achievable priorities.

    Somebody’s been taking lessons.

  5. Lady Bertrum
    Misthiocracy: A focused set of specific, achievable priorities.

    Somebody’s been taking lessons. · 0 minutes ago

    Yep. While this ad probably won’t get the base motivated, it will comfort the broad middle. This is ad is restrained, modest, inclusive, and positive. This all contrasts very nicely with O’s over-blown, over promised, arrogant, divisive, negative, celebrity campaign and presidency.

     Also, no Greek columns, Brandenburg Gate, minions gazing with worshipful adoration or mindless chanting, and no promises to stop the oceans from rising.

  6. Israel P.
    Robert Bennett: Newt and Rick both had on their day one plans to recognize Jerusalem as the capital of Israel.  That would be another good addition. · 10 minutes ago

    No reason to put that out front. He’ll come here within six months and can announce it in Jerusalem.

  7. tabula rasa
    Robert Bennett: Newt and Rick both had on their day one plans to recognize Jerusalem as the capital of Israel.  That would be another good addition. · 10 minutes ago

    I like it:  Keystone (immediate jobs), tax cuts (more jobs), and kill Obamacare (stop the insanity).  

    And, yes, Jerusalem or simply something like “renew our flagging support for Israel, one of America’s greatest allies.” [not sure the public understand the Jerusalem issue--but I think they know that Obama has been a bad friend of one of our best allies].

  8. RobininIthaca

    Given that the ad is targeted to reach the people who don’t obsessively read about politics, like those of us residing here, I think it’s a smart, optimistic, and reassuring ad.  President Romney sounds focused and intent with this specific steps, and the use of “President Romney” repeatedly is smart advertising, as Mollie points out.  I expect that by November that is how many of us will see him.

  9. Roberto

    “Replace”? What is this “replace” talk?! The goal is repeal!

    Damn, just when I begin to imagine Romney can be tolerated he goes all squishy.

  10. Elizabeth Blackney
    C

    love the ad. As I recently told CNN, Romney needs to embrace and highlight his inner work, his steady-as-she-goes persona. In person, he is immensely charming and very kind. He goes to work, brings home the bacon, loves his wife and children, gives to his church, and to the community. He wants to make sure everyone else can do the same. No hyperbole, no BS promises, no singing of Al Green. By referring to him as President Romney, it gives the average voter permission to envision Mitt as president and feel comfortable with it – an important thing to do as the Obama campaign wants to make voters feel guilty for firing him.

  11. Indaba

    “relatively modest the proposals are: Stop blocking Keystone, tax reform for job creators, start to dismantle Obamacare.”

    You are spot on – give a few tangible points specific to American people. Toronto’s mayor race had Rob Ford say he would stop counselors from using tax payer money for retirement parties. Seems dumb but he kept on message about using tax payer money frugally with these little, manageable, understandable snippets. Now Romney needs one program for soccer mums – tax refund for community sports and camps worked. Romney also should take up environmentalism. The dirty Albertan oil sands, as Nancy Pelosi called them, is inaccurate.  Republicans care about stewardship of the land and air – describe how! Just got out of a meeting where a green environment firm was telling me how the Republicans are anti – environment. Romney needs talking points to change that environmental conversation. Paging Mr. Delingpole or Ezra Levent.

  12. Indaba

    Exactly, Misthiocracy!

    Misthiocracy: A focused set of specific, achievable priorities.

    Somebody’s been taking lessons. · 2 hours ago

    It is hard to explain how the Conservatives have gone from being pariahs, to a minority government that was rumoured to be doing all sorts of dreadful deeds to being the majority government. They now can push through their incredible reforms of reducing taxes, putting business in a power position and so forth. During the campaign, Stephen Harper was portrayed as Mr Economist, Mr Dad in a sweater vest, Mr. Hockey fan, piano player and made jokes about his lack of passion – asking his wife to agree that he was not too good on the passion side.

    If you take a look at this link to their Conservative platform which was his talking point list, he did not touch Rick Santorum social issues, Israel, or all the hot button topics. The media who are like American MSM, could not gt sound bites. Instead, he stuck to economics and the soccer mum issues. In power though, he has addressed many social issues, including immigration. This list in M’s post is worth a look. 

  13. Daniel Frank

    Weirdly, this ad cheered me up.

  14. TucsonSean

    effective.  It makes me want to see more.  These are good visuals and audibles of a “100 day” agenda.  Keep them coming.  And yes, say “President Romney” often enough and people will say “sure, why not?  Sounds natural.”

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