Advertising on Talk Radio Part I: The Significance of One Small Word

We’ve talked extensively in this forum about our favorite and least favorite conservative talk-show hosts. Yet if you have the radio on for any length of time, as I do when I work in the kitchen, you will start hearing the same ads between show segments and noticing patterns.  These ad patterns are as effective as our eloquent shock jocks in delivering messages about how Americans really think and live.

I notice, for instance, how often the word “deserve” c…

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