Phil Lebherz is the Chairman and CEO of LISI, which he founded in 1977 with a staff of five in a small office in San Mateo, California. Today, LISI serves thousands of brokers from six fully staffed offices statewide. In 2003, Phil started the Foundation for Health Coverage Education (FHCE), a non-profit organization aiming to simplify public and private health insurance eligibility information in order to help more people access coverage. His Foundation’s new California Health Care Options Matrix™ illustrates the important role of the broker and provides a valuable solution to communicating health care options for the uninsured. Phil resides in the San Francisco Bay Area with his wife and four children where he is an active member of his local school board and participates in many community projects.