Bio

John R. Bell is the retired CEO of coffee/confectioner Jacobs Suchard’s North American business, now part of Kraft Foods. After Kraft, he became a strategy and branding consultant for several of the globe’s most respected blue-chip consumer goods companies. Currently, he is a regular blogger at www.ceoafterlife.com, an online contributor to Fortune and Forbes, and a self-professed wannabe novelist. John resides in Halfmoon Bay, British Columbia and can be found on Twitter @JohnRichardBell.


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John Bell
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John Bell
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Recent Comments

John Bell

AIG - the best companies are always thinking CEO succession. I'm particularly impressed by the performance of Procter & Gamble and Wal-Mart in this regard. Their people buy into the unique system and culture of these organizations; by the time the CEO is ready to step down, there are several choices to ascend the throne. 'New economy' companies in the early stages of their life cycles are less prepared for this.

John Bell

EJHill - I'm not suggesting that to be a successful CEO, you have to be a Steve Jobs or Larry Page. I'm also not suggesting that a CEO needs to think a decade into the future - 3 years is plenty. But you better have vision. All I'm saying is that I'm going to take a shot at the business environment 10 years from now. Sure, I'll likely be off the mark on more than one prediction. Makes for good conversation, no?

John Bell
Indaba: This is a terrific one page overview. Do you have favourite key business indicators? This is the hardest part, I find, for the team to deliver. Do you have a resource where you look for measures from public companies. if you are on a Board, is this what you would recommend to use for a discussion? · 17 minutes ago

I don't have a resource for this. I look at what is critical to moving the company ahead or the current key problem within the business. For example, I'd be a pit bull for measuring "service satisfaction" or "brand image" vs. competition for a cable or a telephone company. If their reputation was poor and their call center off-shore (likely contracted out, for cost reasons), this issue might make for a very good Board debate.

John Bell

Arahant: Yep. Keeping it simple is the name of the game. Amazing how many fall to complexity.

John Bell

AIG - You know, it might come down to this: those of us who worked for companies with genuine, purposeful and honest missions, and saw the results in motivated people and healthy bottom lines are the proponents of meaningful missions. When I was a CEO, my mantra was employees first, customers second, shareholders third - the theory being that happy employees make happy customers and happy customers make happy shareholders. Sure, if I didnt' provide an acceptable ROI there was going to be trouble. One key to success in the corner office is managing shareholder expectations.

John Bell
AIG: But why should a mission statement "motivate" anyone? It's intent is to express the reason for the company's existence in order to drive everyone's behavior towards contributing to that mission. In most (if not all) businesses, that mission does boil down to "make more money". If it's anything else, you might not be doing it right. Wal-mart's mission statement, and others which are designed to 'feel good", are mainly marketing tools. But even they boil down to "make more money". That may be a reason why "mission statements" are so dull. · 2 minutes ago

If it was this simple, everyone would work at the place that paid the most money. If there wasn't something more to motivate an individual to work harders, they'd underperform. Steve Jobs landed John Scully by saying, "Do you want to sell sugared water for the rest of your life (Pepsi) or change the world?" Scully tried to change the world and failed. Jobs and Woz changed the world. The money was a bonus for doing so.

John Bell

Bryan G. Stephens: One I heard from a MD for Behavioral Health that I liked. We did not adopt it but it is perfect:

Do Good. Get Paid. Do More Good.

That is my mission boiled down for my line of work.

For a vision, this one is mine:

Make the World a better place one person at a time.

6 minutes ago

You nailed it, Byan. So much to take from both of those mantra's. The first suggests the company is a no BS, straight-shooter who wants to be finanically rewarded in a "higher purpose" business. As for the second one .. hard to top that personal vision statement. Something tells me it's working for you.

John Bell

Mendel: #11. Once you have outmaneuvered Goliath, don't let him acquire you.

Joking aside, I would be interested to hear Mr. Bell's thoughts on the fact that the fate (often hoped-for) of many successful small companies is to be consumed by their larger rivals.  What usually follows is a harmonization with the policies of the parent company that sucks most of the uniqueness out of the independent company, often to the detriment of consumers.

Obviously getting hoovered up by a rich corporation is a just reward to the owners and investors in the smaller, riskier start-up, but I have witnessed the demise (or watering-down) of too many cherished products to share in their glee. · 54 minutes ago

Edited 53 minutes ago

Astute observation, Mendel. The Giant (Kraft) actually made an offer the shareholder could not refuse. A sad day, indeed. Although Kraft offered a senior position in New York, I knew I couldn't work for them, so I left. Best career decision I ever made. I'd be surprised if that coffee brand that enjoyed 27% of the Canadian market is more than a single digit.

John Bell
Indaba: Mr. Bell, your comment about the difference between private companies and public companies is an important distinction to me. The sweeping generalization about Capitalism irritate me because small business is placed next to corporations. The regulations and compliance legislated by government impact small business in different ways to large business, for example. I would be interested to hear more of your philosophy on private, smaller business. · 1 hour ago

My view on big vs. small: 10 Ways to Slay Goliath http://www.ceoafterlife.com/marketing/10-ways-to-slay-goliath/

John Bell

EThompson

Mendel: It seems as though most of the criteria on John Bell's list are much easier forprivate companies to attain thanpublic ones.

Not an invalid point, but as small business owners provide such a plethora of good jobs in this country, John Bell's advice was useful indeed. · 6 hours ago

For sure, it is easier for the private, than the public company. Wall Street prefers "generalists" to "specialists" because they want companies to get big at the top end. I'm convinced Starbucks is being transformed into more than coffee company because of Wall Street pressure. The strategy for big, public companies the likes of Kraft Foods is clout. They "buy" growth, not by innovating but via acquisitions - a completely different culture to what I'm talking about in the post.

John Bell

This stuff may seem painfully obvious, but so many businesses struggle with complexity. Visionary leaders of the "do less, better" companies aren't shy about picking one mountain to climb and leaving the range to someone else. While the competition is negotiating the Promised Land presented by the range, the narrow-focused company is already on the summit of one.

John Bell
Fricosis Guy: People and culture are too important to be left to HR. Line managers -- from the CEO down -- make it happen. HR is an inert function unless it's energized from the c-suite. · 2 hours ago

Yep. Without the C-Suite, HR is constrained as a culture agent. Perhaps it is time to bring HR into the C-Suite. No better training for this than line management experience along the way.

John Bell

Liberty Dude: Mr. Bell,

I agree with all except the last point - is careful consideration of questions a sign of a spineless leader per se?  · 3 minutes ago

You are the second person to point that out. I could have said that better. I take no issue with "buying time" to formulate a response. But when every response is "that's a good question", the respondent's sincerity comes into question.

John Bell

DocJay: It could have been the SF police dept

Chief Heather Fong (left), is the first SFPD female, lesbian, chief of police.

Theresa Sparks (center), a former male, is president of the San Francisco Police Commission, CEO of a multimillion-dollar sex toy retailer, and a transgender woman.

Sgt. Stephan Thorne (right), a former female, is the first transgender male SFPD police officer.

I found something for them

52 minutes ago

Regardless of one's political bent, there's little doubt the fix was in on this one. Thanks for pointing it out, Jay.

John Bell
Give Me Liberty: Wow, reading your post has been a bit cathartic for me.  I went back to school as a middle-aged guy, got my History/Secondary Ed. degree, and was hired at a high school.  I have never seen such a poorly administered organization in my life, the Principal and my Dept. Head displayed some or all of the traits you described, and for whatever reason I always seemed to make them uncomfortable.   The parents liked me, the students loved me, and they obviously thought I threatened their  little empire of B.S.  Needless to say, when when it came time to let someone go I was the #1 candidate. · 26 minutes ago

How did you know the example was  an educational institution?

John Bell

KarlUB: One of the ways such people remain in positions of influence is that people are afraid to call them what they are, in public, so everyone else knows what they're dealing with ;-)

And I agree with all of your points except the last one. Using some sort of short, verbal delaying tactic while one formulates thoughts is perfectly fine. So long as it isn't a tic, it indicates to me that someone is-- at least-- giving real thought to the answer rather than some pre-baked evergreen boilerplate. · 35 minutes ago

Good observation, Karl. When I took media training, they called this "free wheeling" - answering a question with a question or finding a delay tactic to organize/find the thought. But when it is "that's a good question" everytime, the insincerity shows.

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